Monday, October 31, 2011

QR Codes Have Crazy Potential and This Video Proves It

Much has been made about the lack of QR code awareness in the U.S. but I would argue that this is a good thing. Actually it's GREAT! There is still a lot potential for QR codes and part of that is due to sheer lack of devices. A person is not going to know much about QR codes if they don't have a modern smartphone that can exploit them. The speediness of scanning a QR code with today's modern smartphone is faster than any other form of "on demand" content. The portion of the market cannot see this is still about 65%. We are still in the early phase of QR codes and haven;t negun to scratch the surface. This video proves it.

Tuesday, October 25, 2011

The Ebay Inspiration Shop QR codes

Ebay has done it! Teaming with designer Jonathan Adler, they have built a one of a kind store front in New York City that empowers mobile shoppers to buy products on their phones using QR codes. 

The "Inspiration" Shop is located on Park Avenue but doesn't allow visitors inside. The intention is to make products available to buy 24/7 from a shoppable store front using QR codes and mobile landing pages. The massive "always open" windows showcase new, must have merchandise for the Fall season. Of course the products are available instantly to simply purchase from your phone! Check out pics below. Enjoy!

Thursday, October 20, 2011

Catchy QR Code Stickers!

Working on some cool QR code sticker concepts. The photos below clearly demonstrate "new school vs. old school" and how utilizing mobile websites with QR codes is much more viral and convenient. QR code stickers can be designed in a way that encourages mobile engagement in the physical world. We are working on several QR code sticker designs that can be integrated with a a mobile web offer. Stickers for promotion and advertising with mobile integration are fantastic... These pictures prove it.

Tappinn is now printing custom contour cut stickers for your QR marketing and NFC campaigns! This is gorilla marketing with QR codes at its finest.


Wednesday, October 5, 2011

QR codes in Mail Boxes

The Viking Group has launched their new mobile website with QR codes using Tappinn. They kicked things off by sending out post cards to inform customers of their new mobile website. The post cards provide detailed step by step instructions on how to scan the QR code with screen shots of what information will be available in the palm of you hand once QR code is scan. Below are images of the front and back of the post card.

Viking Group utilzed some key features that Tappinn has to offer. They have a customized URL as well as a "find functionality" which allows mobile users to find the nearest places to buy based on their location. 

Great use of QR codes!