QR Codes Anywhere

Inside Michgan Stadium with a QR Code

2012-01-30T12:07:00.000-08:00

Michigan Stadium is my favorite place in the world. This photo was taken after the Michgan vs.Ohio Sate 2011 game. Scan the QR code to see what it was like.

Starbucks QR Code Lets Customers Vote and Comment on Favorite Brew

2012-01-15T07:56:00.000-08:00

Starbucks is using QR codes and mobile websites to encourage in-store customers to sample coffee and vote for their favorite brew. The QR codes are presented on the coupon handouts being given out to taste testers. I happened to snag a few, duh!

This is tremendous way to interact with customers on the mobile web! Starbucks used voting and Facebook commenting from QR codes to facilitate a mobile conversation amongst customers about new products. Once the vote is cast, it appears on the users Facebook wall to further broadcast the conversation. Starbucks continues to raise the bar with how we interact with mobile customers, remembering that mobile is social, and authentic conversation and opinions rule.

Past Starbucks QR Code news:
Starbucks and Lady Gaga Team With QR Codes
Cha-Ching, QR Codes Are Money at Starbucks

Donate a Toy by Scanning a QR Code

2011-12-06T13:15:00.001-08:00

Ebay has launched another mobile interactive storefront with QR codes, this time with Toys for Tots to encourage toy donations during the holiday season. Shoppers can simply scan the QR code related to the toy in the window display that they wish to donate and be instantly directed to a mobile landing page to complete the donation. The unique storefront is located on 35th and Broadway in New York City and another one in San Francisco on Post Street near the Union Square district. This isn't Ebay's first dynamic mobile shopping experience using a window storefront. Last month they built an "Inspiration Shop" that allows shoppers to make mobile purchases from the street by scanning the QR code in the store window next to the product. Below is a video of the Ebay Give-A-Toy Store that I shot. Enjoy!

Pepsi Cup QR Codes

2011-11-23T13:07:00.001-08:00

I'm not a fan of QR codes that lead directly to video, so this is disappointing. However, the scan numbers for the cup are encouraging. QR codes on beverage packaging can prompt large amounts of interaction. Check out the analytics here

Marlboro QR Code Offer

2011-11-23T12:47:00.001-08:00

Gum Packaging QR Code

2011-11-23T12:41:00.001-08:00

Wrigley gum packaging with a QR code

POP Displays With QR Code Offer

2011-11-23T12:37:00.001-08:00

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Williams-Sonoma Window QR Code Cling

2011-11-23T12:26:00.001-08:00

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Dr. Marten QR Code Window Cling

2011-11-23T12:18:00.001-08:00

Lands on a non-mobile page. Uhg. Cool cling idea though!

QR Codes on Store Windows

2011-11-23T12:09:00.001-08:00

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QR Codes Have Crazy Potential and This Video Proves It

2011-10-31T11:01:00.000-07:00

Much has been made about the lack of QR code awareness in the U.S. but I would argue that this is a good thing. Actually it's GREAT! There is still a lot potential for QR codes and part of that is due to sheer lack of devices. A person is not going to know much about QR codes if they don't have a modern smartphone that can exploit them. The speediness of scanning a QR code with today's modern smartphone is faster than any other form of "on demand" content. The portion of the market cannot see this is still about 65%. We are still in the early phase of QR codes and haven;t negun to scratch the surface. This video proves it.

The Ebay Inspiration Shop QR codes

2011-10-25T18:09:00.000-07:00

Ebay has done it! Teaming with designer Jonathan Adler, they have built a one of a kind store front in New York City that empowers mobile shoppers to buy products on their phones using QR codes.

The "Inspiration" Shop is located on Park Avenue but doesn't allow visitors inside. The intention is to make products available to buy 24/7 from a shoppable store front using QR codes and mobile landing pages. The massive "always open" windows showcase new, must have merchandise for the Fall season. Of course the products are available instantly to simply purchase from your phone! Check out pics below. Enjoy!

Catchy QR Code Stickers!

2011-10-20T12:15:00.001-07:00

Working on some cool QR code sticker concepts. The photos below clearly demonstrate "new school vs. old school" and how utilizing mobile websites with QR codes is much more viral and convenient. QR code stickers can be designed in a way that encourages mobile engagement in the physical world. We are working on several QR code sticker designs that can be integrated with a a mobile web offer. Stickers for promotion and advertising with mobile integration are fantastic... These pictures prove it.

Tappinn is now printing custom contour cut stickers for your QR marketing and NFC campaigns! This is gorilla marketing with QR codes at its finest.

QR codes in Mail Boxes

2011-10-05T11:34:00.001-07:00

The Viking Group has launched their new mobile website with QR codes using Tappinn. They kicked things off by sending out post cards to inform customers of their new mobile website. The post cards provide detailed step by step instructions on how to scan the QR code with screen shots of what information will be available in the palm of you hand once QR code is scan. Below are images of the front and back of the post card.

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Viking Group utilzed some key features that Tappinn has to offer. They have a customized URL as well as a "find functionality" which allows mobile users to find the nearest places to buy based on their location.

Great use of QR codes!

Mercedes-Benz Fashion Week QR Codes by TRESemmé

2011-09-20T17:34:00.000-07:00

Tresemme got clever with QR codes and advertising to promote Mercedes-Benz Fashion week in New York City. These bus kiosk posters are unique and catchy, not to mention they are connected to a custom mobile website dedicated to Fashion Week and Tresemme products. This is fantastic example of brands harnessing the mobile web with tailored content for unique contexts.

7 Triggers of Fascination in QR Codes

2011-09-07T15:56:00.000-07:00

Sally Hogshead’s book, Fascinate, explains the 7 triggersthat ignite fascination and ways you can incorporate it into your brand. Thebook was fantastic and it immediately got me thinking about QR codes and whatmakes them fascinating to the masses. Since our brains are wired to cravefascination, 2D barcodes honestly look like the perfect prompt heading into amobile future with faster devices and cheaper data plans. Here’s why.

QR Codes really do fascinate people. I’m not just sayingthis because I have a blog about QR codes and a company based around them. Ithink it can actually be proven. There’sa unique combination of mystery, expectancy and empowerment behind QR codes thatcannot be explained by previous generations of marketers. Sure, there ARE otheremerging technologies that bridge the physical-digital world gap, but can anyof them compete for fascination with QR codes?

Take one look at Patrick Donnelly's designer QR codes (above) and tell me they aren't fascinating

Sally makes the case that the first 9 seconds are most criticalto any personal introduction. You caneasily argue that the same rules apply for 2D barcodes and the branded content thatis behind them. QR codes start aconversation with their natural fascination triggers, but the brand mustdeliver the correct experience to extend the conversation. This is where relevancyand value come in. The voice that your brand sends is return of a QR code scan canmake or break your first impression. This is why custom mobile landing pagesbuilt around context are so important to successful QR codes.

Sally Hogshead's 7 triggers of fascination are below along with my two cents about how each can influence QR code scanning. According to the book most brands dial in ona primary and secondary trigger that work off each other. You could make the casefor several of these could be primary triggers for qr codes. I say all thesetriggers can be influences for QR codes! Leave a comment and let me know what triggersof fascination you think QR codes ignite.

#1 Power – Knowledge is power. Consumerswant command. I call this "instant gradification-education" The act of scanning a 2D code produces instant results. Likesearch, power shifts to the consumer who is hunting for content.

#2 Prestige – Taste makers. Tech snobs? This was a primary trigger in the beginning of QR code marketing, before they became soaccessible. It was prestigious whenRalph Lauren put out the first QR codes in the U.S. They were a symbol of the future without being useful.

#3 Mystique – All about arousingcuriosity. Hmm, big win for QR codes here! This is where “QR codes are ugly”actually helps. They have a maze-like aesthetic and are mysterious. We all naturally want know theanswer to the puzzle. QR codes are ripe with mystique and a puzzle that's fast to solve.

#4 Alarm- Visualurgency. This can definitely be a hugetrigger for QR codes. Also, QR code frames play an important role. The more value that is built in beyond the QRcode, the more people will be likely to scan. I think this will be huge for QR rewardsin the future.

#5 Vice- QR codescanning is a quality pleasure? Not yet, but could be considering the offer ;)

#6 Passion- Cash in on your passionate followers. These are people who will scan your QR code because it's YOU. Please don't let them down.

#7 Trust- This is what QR codes lack. The reason for this is complicated. As a marketing community this is what we need to build on. Actually there IS a great way to recognize and trust a qr codes experience. Scan one with the red square in the corner.

Window Signage Ideas For QR Codes

2011-08-21T15:50:00.001-07:00

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Trakkin Launches Collaboration With VIBE Magazine on Tappinn

2011-08-20T12:13:00.001-07:00

Trakkin is the newest way to stay fresh and up to date with the hottest trends in magazines. They also happen to be a Tappinn Concierge. The August/September 2011 issue of VIBE Magazine introduces the first ever interactactive trend issue of VIBE. The 5 page spread features 7 QR codes and exclusive mobile landing pages connecting readers to valuable trend information and trusted e-tailors to buy. Look for much more from Trakkin and Tappinn.

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The Red Square Stands Out In QR Codes

2011-08-16T15:40:00.000-07:00

This picture was from an editorial post on CNN.com titled "Marketers Embrace QR Codes, for better or worse". The Tappinn trademark red square really stands on its own! The post was made it late March but the picture was down. I finally found it!

New Text Editor on Tappinn

2011-08-15T08:01:00.001-07:00

Tappinn is excited to announce the new text editor. To add new text to your mobile page, click the "add new text" button under the text panel within your mobile page builder. You will see the text editor displayed below.

Insert the text you wish to add to your page. The editor is very similar to Microsoft Word so making different formatting changes like font size, font color and text alignment is simple.Once your text is formatted the way you would like, click the save icon in the left hand corner.
To edit text that has already been formatted and saved, either double click the preview or click "edit text." The text editor will display again. Make the necessary changes and click the save icon again.
See how easy it is to add, edit, and format text by viewing the video below.

TextBox_Final.mp4 Watch on Posterous

Macy's Amps Up Backstage Pass QR Codes

2011-08-11T04:52:00.000-07:00

Macy's has released new mobile content with qr codes. It looks like they are taking "Backstage Pass" to the next level. Macy's is augmenting the retail shopping experience with exclusive and useful mobile web content and QR Codes. Check out the video below and info about Macy's original QR code campaign.

Mobile Tagging Site Features and Examples From Tappinn

2011-08-04T13:45:00.001-07:00

Taco Bell Packaging with MTV QR Codes

2011-07-31T18:36:00.000-07:00

Taco Bell has hooked up the MTV Video Music Awards and QR codes to deliver exclusive backstage mobile content on the side of their taco box packaging. Once the QR code in scanned users are taken to a mobile lading page with exclusive access to songs, wallpapers, performances and interviews from different artists. The awards air on August 28h giving Taco Bell plenty of time to promote their campaign and hopefully lignite ideas in the QR marketing community.

Teaming product packaging with the mobile web and QR codes is totally under exploited in advertising right now, especially collaborating with mobile music content. We are seeing some pretty far fetched applictations for QR codes, but packing isn't one of them, actually it's prime! It's great seeing a brand like Taco Bell collaborate with music through mobile and QR codes. I have visions of fashion brands following suit by connecting clothing packaging and tags with exclusive music downloads. I'll save that riff for another day. I'm still trying to digest the Taco Bell that I had to eat to get these images.

Scan or Touch QR codes with NFC by Tappinn

2011-07-31T14:08:00.000-07:00

Can QR codes double as NFC tags? Tappinn thinks so.

Over the past 5 years QR codes have steadily grown into the worldwide symbol for quick response (mobile) web content. Let's not waste it.

As NFC devices crawl into the market, the gap between smartphones that can scan QR codes to smartphones that can read NFC tags will be a challenge. QR codes seem to be an excellent marker for NFC early on because they are catchy and pre-recognized as permission communication.

Running an NFC campaign in the next 18 months without a QR code will exclude many early adopters of QR who are savvy to scanning. It is true that NFC is capable of initiating phone actions that QR can not, but that still doesn't mean that these two vehicles can't work together. Why exclude these mobile web consumers?

Well, the questions have been posed and we are beginning to work on several prototypes ingratiating QR codes with NFC tags. Below is a sneak video of the world's first "scan or tapp" Smart Poster with QR and NFC.

Crystal Lux Counter Sign with QR Code

2011-07-20T12:52:00.001-07:00

Wow! This is an eyecatching new counter display from The Duratran Company that gives QR codes and powerful presence in-store. Here are some concepts pics! Pricing and specs

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New QR Code Frame Ideas From Tappinn

2011-07-09T08:40:00.000-07:00

There are plenty of opportunities to drive fascination and attention to your QR codes without actually touching the code graphically. We've all heard of "designer QR codes" that require code manipulation and testing. Tappinn calls theses "frames" and they are intended to be a visual call to action that can also include "download QR reader" text instructions and content information. Positioned in a way to cushion the QR code, the text and colour imagery frame the code in a compact and scalable way. QR code frames are an interesting new trend in mobile tagging that anyone can execute!

Top 10 Truths of Mobile Tagging with QR Codes

2011-07-06T17:59:00.000-07:00

#1 The mobile web is distinctly different than the desktop web.

Great content that is built for mobile tagging and delivered through QR codes is designed with the mobile user experience in mind. Properly formatting content to fit all smartphone screens and browsers seems obvious, but this basic concept has been often overlooked. Slapping a QR code on an ad that links scanners to a pre exiting, non-mobile web page is unacceptable and does not make your brand look “tech savvy” at all. When scanning QR codes, most users are time constrained and thus have a short attention span. Mobile tagging is all about jumping into the palm of consumer's hands, give them content that fits.

Special note: Encourage quick transactions such as coupon signups, geo mapping, and Facebook “likes” within your mobile tagging landing pages. Special consideration should be paid to the context. This is what separates mobile tagging content and QR codes from regular desktop web browsing. Large buttons and simple "touch" navigation are crucial to user experience. Keep pages informal and 2-way by embedding Twitter profiles, commenting, and contest form signups. Also, position the call, email and V-card buttons close by. A typical smartphone screen is 2” x 3”. Make the most of that real estate.

#2 Context is God.

As mentioned above, time plays an important role in a great mobile user experience. But even with mobile optimized content that is quick and takes little time to navigate, a user’s view of efficient time spent cannot be measured without putting the mobile content in context with the experience. It is important to make sure content “fits” the scan event. For example, a scan going directly to a facebook fan page does not fit unless the print message lets the user know that is where they are going. Mobile users expect content that is in context to what the anticipated experience is. If a user thinks they are scanning a code for special discounts or coupons, the content better deliver. Out of context content discourages future scanning and engagement while proper context and a great user experience is the seed for a brand / consumer relationship that fosters a viral message through sharing.

Deliver value anywhere possible. This is all about content and context. What is value and where can it be delivered? This is the million dollar question and the answer is evolving. The mobile environment is a swirling terrain with unlimited possibilities. Value doesn’t need to always come from monetary reward like coupons but rather can be the exclusivity of the information related to the environment. The Yankee Group has coined this as the ‘anywhere’ era of web content because today’s content can be consumed anywhere from a web-enabled mobile device. Create and deliver content and offerings that makes sense to your market and help shoppers make honest buying decisions related to their location. Give customers the feeling of instant education-gratification. If it's a magazine, consider the readers of THAT magazine and offer exclusives to target content around that group of readers. Change mobile tagging content often! A QR code that leads directly to video in a loud atmosphere might not be as powerful as a landing page where users can select a particular form of content they want is much more effective. CNN recently debuted QR codes on T. V. during the Republican Presidential Debate that led users to exclusive content related to the debate including an interactive poll.

#3 Mobile sharing fulfils basic human needs.

Sharing content (photos, links, status updates, opinions, location ect) over the desktop PC web has become ridiculously popular over the last 7-10 years. Sharing content over the mobile web is still pretty new, but shows explosive potential as phones get faster at browsing and scanning QR codes. Research shows that once users use a mobile device for social, it becomes the preferred social site interaction device of choice.

Use sharing as a motivator to scan. We’ve already seen the popularity of text messaging (texting) and Twitter (tweets) status updates which are both mobile born forms of communication and sharing. Your mobile tagging web pages need to be easy to share “on the go”, shopping galleries, product pages, instructions ect. and also easy to share on (e.g. comments, ratings). Encourage mobile tagging users to share your content on Facebook, Twitter or email by giving them the opportunity, today this transaction can take place anywhere! Also, make sure that the mobile content is accessible on a desktop browser; content is often shared from a mobile device but accessed through a desktop web portal. Mobile to desktop sharing is still prominent and needs to be considered.

#4 New Smartphone users are born every day. Literally 100 THOUSAND of them!

It’s easy to be discouraged by low scan numbers in the early stages of your mobile tagging efforts. Don’t be. Mobile marketing is about telling your story thru a series of conversations. Remember that results are cumulative. They start with the first scan, and build to lasting relationships with your users. Every new scanner is a relationship that you wouldn’t have had without mobile tagging and it’s important to remind yourself of that. The growing list of consumer proselytized smartphones like the Iphone 4, Evo 3D, Droid and Nexus S are an obvious indication that the demand for the mobile web is only skyrocketing. Focus on building a dynamic mobile tagging experience and users will come. Every engagement you get by a mobile user scanning one of your QR codes is a connection far beyond any traditional marketing thought to date. This is the first step in a new relationship. Some of your consumers are converting from function phones to smartphones right now!

#5 What’s behind the QR code is most important.

Focus on user experience over QR code aesthetics. Flashy, custom QR codes can boost your QR code campaign's recognition by building BUZZ and identity, no doubt. However, it’s early in the game and consumer recognition is still relatively low, so don’t spend too much time trying to make your code look cool. Customized designer QR codes can’t be duplicated near as efficiently for robust tracking in different applications. It gets tricky if you run a nationwide magazine campaign with 6 splits and you understand that it is smart to have a separate QR code for each split in each magazine.

#6 QR Codes are here to stay.

No doubt about it. They fascinate people. There has been an ongoing debate between marketers on Twitter and Gizmodo about whether QR codes will hit “mainstream” in the U.S. The answer is a resounding YES. There isn’t a better visual prompt than a QR code to engage mobile users to take action on their phone in the physical world. Technologies that take a healthy long time to develop into mainstream culture (as QR has in the U.S), usually don’t go away quickly. Especially when they’re connected to such an enormous segment like mobile. Scanning QR codes will be popular for years to come. There are several catalysts driving mobile web consumption that will co-exist effectively in the future. Augmented reality and NFC will only fuel QR codes and mobile tagging. Over the next 5 years, QR codes will develop into the most universally recognized prompt for mobile web use in the world. You can bank on it. Ignore this fact at your own peril.

#7 QR codes are the only universal 2-D barcode.

QR codes are the only open and globally used 2-D barcode, therefore friendly to entrepreneurs and innovators worldwide. There are several codes that fall into the "2-D Barcode" family with QR codes, but are NOT actually "QR codes". The QR code is widely known for its three squares in the corners of the code. Microsoft Tag, Scanlife's EZ code and SnapTag are often called QR codes when they are not. Proprietary codes really aren’t cool. The big problem with these proprietary codes is that they can only be read by their propriety app which has fragmented the entire 2-D barcode sector. So "QR code" readers can't scan Microsoft Tags, ect. Last we checked there were over 80 different applications (not including the dozens of retailer apps with QR code readers) that read QR codes, and none of them could read a Microsoft Tag. Do you get it? Yes QR codes are strange looking, but they scream “scan me” and that makes them valuable and internationally recognized.

#8 Instructions are important.

Keep in mind that a majority of users are still "first timers". Make it easy for them to download a QR code reader specifically for their smartphone operating system. This is crucial.

A couple of effective methods are being used to help educate users about how to download an app that can scan QR codes. A lot of marketers use short codes that can be easily texted and responds with a link back to the user that will lead them to where they can download a QR code reader. Another method is to provide a short URL (like Tappinn.mobi) that users can type into their mobile browser and retrieve a reader. The landing page should be set up to visually guide people to the correct app with icons for each OS (Apple, BB, Android, Windows, and Nokia). We see a day where Facebook incorporates a QR code reader into their app, problem solved.

#9 Using a QR code management software platform yields superior results.

A typical QR code mobile tagging campaign can utilize 100’s of unique QR codes to optimize analytic results. Generating QR codes and viewing analytic data from a QR code management software platform is so easy. This is the best way to run efficient and influential QR code advertising campaigns. The advantage to this is having a complete platform making it simple to build, organize, deploy and track 100's of custom mobile landing pages and QR codes all under one platform. Advertising campaigns that are robust in nature can target mobile content to publications, retailers, T.V. and the web. There are several platforms on the web dedicated to QR code advertising management, but there is only one that seamlessly combines page building, QR code management and tracking in one solution. See it here:

#10 Mobile tagging is fun!

It is the dawn of a new day. Connecting mobile web content and offerings to existing physical print media is an incredible concept. QR codes are bridging stagnant and impotent Medias into virile and viral mobile engagement. The new forms of communication harnessed by the smartphone device equate to new opportunities to connect with your customers. Most marketers get goose bumps just thinking about the possibilities! Get creative and think big.

Iconic Photo of Swatch QR Codes Near Grand Central Station in New York City

2011-07-02T10:54:00.000-07:00

Mapping QR Code Scans on Tappinn is Pure Awesome

2011-06-28T17:22:00.001-07:00

Tappinn is pumped to announce that maps have been officially added to the analytics! Each QR code scan on Tappinn is currently tracked by geo location and members can now view a cluster map of scans for each QR code and zoom to see engagement details and pages viewed. Pure awesome. Big shout out to Kevin Galbavi (CTO) and Schuyler Bos on this, Tappinn wizzards!

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Dunlop Sports QR Codes on Counter Cards

2011-06-27T05:47:00.001-07:00

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Tappinn Testimonial

2011-06-24T09:30:00.001-07:00

It is our mission to give 110% when it comes to helping our members. We are proud to make this a fundamental part of our business philosophy. It's nice to receive some positive feedback and appreciation! Below is a quote from a member recognizing our efforts. Happy Friday!

"I recently became a member of the Tappinn Platform which has been extremely useful to our company. Learning how to implement the QR codes has been a challenge but with the help with the help of your customer service staff it has helped me tremendously. I am writing to inform you of the great quality of customer service I've received from Parisa and Sandra. They have been helpful in every way, great energy, positive attitude and overall wonderful to speak to. I wanted to take the time out to acknowledge their efficient response time, product knowledge, and training efforts. They are truly an asset to your organization and one of the best customer service experiences I have ever witnessed."

User Submission Forms on Tappinn

2011-06-22T15:40:00.001-07:00

Tappinn offers subscribers an easy tool to collect user information from custom submission forms (e.g. name, email) within their mobile tagging campaigns. User submission forms or data capture "sign ups" (e.g. enter to win, coupon) are a fundamental element to mobile content and strategy. Tappinn has made building forms and collecting new contacts from mobile tagging campaigns a snap.

User submission forms or "sign ups" from mobile tagging are a way to capture user information while allowing a response transaction from the brand by offering a mobile coupon or an exclusive discount in return. This exchange can take 10 seconds and deliver value to both parties. Below are a couple examples of how to utilize these sign up forms within your mobile tagging efforts. Check em out!

Alles Tire is using a submission form within their mobile page that allows users to submit their name and email in exchange for a coupon from Alles Tire for a $9.95 oil and filter change. Both Alles Tire and the user who scans will get something. Below is a link to the example by Alles Tire.

http://tappinn.com/p/6327

Another way to incorporate forms is by allowing sign up for catalog requests or to “opt-in” to a newsletter. Raymond Weil (Swiss watch brand) has included a sign up within their mobile tagging website that allows users to fill out their name and address to receive a catalog in the mail and get included on their email newsletter. Raymond Weil gets to increase their mailing list while users receive a new catalog of hot watch deigns in the mail. Click the link to see Raymond Weil catalog request mobile page.

http://rw-watches-qr.com/p/7004

Getting scanners to sign up for news and events is a fantastic way to kick start your mobile tagging site. Use the examples above as inspiration. Give users something valuable enough in return and they will be willing to give up their info and opt-in to get it.

Below are enhanced screen shots from the platform as a step by step visualization of how to build user submission forms on Tappinn.

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Tappinn Introduces Tappinn University!

2011-06-22T13:31:00.001-07:00

Tappinn University is an online learning center dedicated to boost subscriber’s platform IQ. The tools provided in Tappinn University give members in-depth visuals and instructions on how to use Tappinn, as well as highlight specific campaign examples that members can study to become experts. Effective mobile tagging starts with experience and inspiration. These learning materials were developed from our own insights using the platform and are intended to give subscribers a huge advantage. Tappinn University provides all of the tools necessary for Brands and Concierges to inject successful mobile tagging media into their traditional advertising. Study hard, pupils!

Tesco Virtual Stores Utilize QR Codes

2011-06-22T05:42:00.000-07:00

Wow! This is an amazing video. Tesco creates a virtual store at a subway station in South Korea where shoppers can browse naked displays with pictures of products and purchase them by scanning the QR code on the display.

Tappinn Webinars - How to use the platform.

2011-06-20T13:07:00.001-07:00

Tappinn hosts two webinars a week to help members get the most out of the platform, but anyone can tune in! The webinars are Tuesday mornings and Thursday afternoons. Below are links to the webinars for the end of June and July.

Tue, Jun 21, 2011 11:00 AM - 12:00 PM EDT

Thu, Jun 23, 2011 2:00 PM - 3:00 PM EDT

Tue, Jun 28, 2011 11:00 AM - 12:00 PM EDT

Thu, Jun 30, 2011 2:00 PM - 3:00 PM EDT

Tue, Jul 12, 2011 11:00 AM - 12:00 PM EDT

Thu, Jul 14, 2011 2:00 PM - 3:00 PM EDT

Tue, Jul 19, 2011 11:00 AM - 12:00 PM EDT

Thu, Jul 21, 2011 2:00 PM - 3:00 PM EDT

Tue, Jul 26, 2011 11:00 AM - 12:00 PM EDT

Thu, Jul 28, 2011 2:00 PM - 3:00 PM EDT

Come join us and learn how to build mobile tagging websites and QR code connected campaigns the Tappinn way!

QR Code for #QRchat

2011-06-20T05:44:00.001-07:00

#QRchat is a Twitter hashtag that is being used in conversations about QR code media strategy. Every Sunday night at 8:00 est. discussions about new ways to engage consumers with QR codes are taking place on Twitter. The forum is hosted by Stephanie True Moss and QRmedia.us. Anyone can join in by tuning into a Twitter search of #QRchat next Sunday. Tappinn made the QR code below as a way to showcase mobile Twitter embedding and also to celebrate a terrific concept on by QRmedia.us. We were having some page display issues with an Iphone 3Gs so please scan it and let us know how the page looks!

Tappinn's Dashboard Gets a Face Lift!

2011-06-17T13:41:00.001-07:00

The best mobile tagging website builder and QR code manager on the web.

Birthday Card QR Code

2011-06-16T14:05:00.000-07:00

This is a birthday card sent out by Miners North Jewelers in Traverse City, MI. Great way to utilize the birthday context with customers by connecting them with a unique message. Scan the QR code for an awesome example! Built on Tappinn

CNN Debate With QR Codes and Twitter

2011-06-13T18:39:00.000-07:00

The CNN Republican Presidential Debate was loaded with social and mobile goodies last night. QR Codes were flashed (long enough to scan!) throughout the debate boasting exclusive mobile content for viewers. This was a fantastic use of mobile tagging on TV and a good sign for TV networks that are getting familiar with how to display QR codes. The 'exclusive" mobile content was nothing special but it didn't suck, because it was mobile and relevant, which is a step in the right direction for QR codes being seen on TV in the future. The debate was also being discussed heavily on Twitter including the hash tag #cnndebate which was also prominent in the corner of the screen throughout the debate. CNN does a great job of incorporating Twitter discussions into their programming. This upcoming election will no doubt be one of a kind and mobile will play a big role.

Tappinn Adds Twitter Embedding to Mobile Tagging Solution

2011-06-13T13:38:00.001-07:00

Tappinn unveils a dynamic new page element to its mobile site builder and it's now available to all subscribers! Tappinn members can stream Twitter profiles and searches within their mobile tagging pages. There are a lot of possibilities to add value to your QR connected mobile pages by streaming real time updates and "live" commenting to users.

The Twitter element is simple to inject on pages. There are three quick steps to follow in your page details menu to add this to your QR code campaign on Tappinn.
Step 1: Select your "Feed Type." This can be either a Twitter account (i.e.DanicaPatrick) or a search term (i.e. #Nascar).
Step 2: Enter the account name or search term that you wish to stream.
Step 3: Choose the number of tweet post that will be visible on the Tappinn page. Below is a screen shot of the platform.
Submit your Twitter feed to the mobile page and voila!

Scan Example Code

If you have any questions you can email our support team to guide you through this process at preenders@tappinn.com.

Tissot in 'The Week' Magazine June 2011 featuring a Deepika Padukone QR Code

2011-06-13T12:24:00.001-07:00

Tappinn and Raymond Weil in Men's Health June 2011

2011-06-12T09:43:00.001-07:00

Scan a QR Code, Get a Free Beer in NYC!

2011-06-06T16:04:00.000-07:00

Heartland Brewery, a restaurant and brewery with locations in Manhattan, is running a mobile web coupon promotion with Tappinn QR codes to entice New Yorkers to come in and cool off with a free mug of Summertime Apricot Ale. The artwork below will be posted on gigantic kiosks in New York City's famed Union Square district and the QR code coupon will be valid through June 15th. Users who scan the QR code can present their screen to the Heartland Brewery wait staff at the Union Square location and receive a free Apricot Ale. This is an example of a QR code campaign that every restaurant and brew house should be running with their print advertising. Tappinn.com makes is simple, trackable and fun! Cheers!

Tappinn Big in Las Vegas For Jewelry Market Week

2011-05-26T18:16:00.000-07:00

Tappinn will be a featured exhibitor at the Couture Jewelry Show at The Wynn in Las Vegas on June 2-6. Over 200 international jewelry designers will have unique QR codes and mobile show profiles that can be accessed by attendees for hot links and other valuable mobile info.

Fuel Economy QR Codes On Every New Car

2011-05-26T09:13:00.000-07:00

The U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration (NHTSA) unveiled the most dramatic overhaul to fuel economy labels since they were introduced 35 years ago. When the new labels start to appear in showrooms and online, shoppers will have more information at their fingertips than ever before. Notice the QR Code integrated in the right corner of the label. These labels are mandatory on EVERY new car in the U.S.

The label redesign will provide the public with new information on vehicles’ fuel economy, energy use, fuel costs, and environmental impacts. For the first time, for instance, comparable fuel economy and environmental ratings will be available for all new vehicles, including advanced technology vehicles like electric cars. Consumers will be able to make comparisons – car by car – to ensure they have the best information to help save on fuel costs and reduce emissions. Glad to see QR Codes could take another step forward to becoming the international symbol of the mobile web.

Starbucks & Lady Gaga Team With QR Codes

2011-05-19T10:04:00.000-07:00

Starbucks is helping Lady Gaga promote her new album by inviting customers to go on a 2-week digital scavenger hunt. "SRCH by Starbucks featuring Lady Gaga", as the initiative is called, will start with an in-store QR code scan on May 18th beginning at 10am PST. Gaga fans can scan QR codes on Starbucks banners and other materials to receive clues about the puzzle. They will then be instructed to decode messages from the SRCH blog and follow the hunt. Starbucks isn't new to using QR codes as they dabbled using them for mobile payments last year. Also, Starbucks has recently updated their myStarbucks app to scan QR codes for iPhone!! This looks like a pretty cool. Below is a short video and the QR Code.

The Power of QR Codes

2011-05-11T05:04:00.000-07:00

This pic speaks.

Twitter QR Codes

2011-05-09T10:08:00.000-07:00

Twitter is using QR codes to promote mobile app downloads on from their site. Nothing groundbreaking from a utility standpoint but still great for awareness.

Raymond Weil Exploits New Trend in Print Advertising

2011-05-06T10:51:00.000-07:00

(Press Release) New York, NY... Luxury Swiss watch maker RAYMOND WEIL, whose timepieces are internationally known for their independent design and high quality, is now embedding custom mobile tagging websites (TAPPINN Smart Sites) within the pages of their U.S. print advertising using TAPPINN QR codes. Each of the four collections, Parsifal, Noemia, Freelancer and Maestro, are tagged with a unique QR code that leads the smartphone user to exclusive mobile web media developed specifically to augment the ad collection artwork, user location and publication. The advertisements will run in publications such as Men's Health, Esquire, Wall St Journal and more.

When the QR code is scanned with a QR reader app using the camera on a web enabled smartphone, users are instantly delivered to a geo-aware mobile landing page promoting nearby retailers with HTML 5 mapping and highlights additional watch designs relevant to the particular advertisement. The RAYMOND WEIL Smart Site also features brand social links, videos, product pages, galleries, catalog requests and newsletter signup.

QR codes are not new to the print advertising world, but the content being delivered through them is evolving. The latest explosion of smartphone purchases in the U.S. ignited a flurry of brands using QR codes, but many were not delivering the experience consumers deserve, according to TAPPINN CMO Nick Ford. "The marriage between the mobile web and print advertising is unlike any in the history of marketing. Mobile websites should be designed exclusively for tagging-targeted print advertising by delivering unique value and bridging the ad’s message off the pages and into the palms of potential customers”. The red square in the upper left hand corner of TAPPINN QR codes is a TAPPINN trademark that symbolizes their dedication to delivering rich, secure, targeted mobile web content. “This is a philosophy that sets us apart from competitors and the red square allows consumers to recognize a great experience before they scan a TAPPINN QR code. We are proud to have a brand like RAYMOND WEIL to represent that” says Ford.

TAPPINN is unlike any QR code management platform on the web. Brands, agencies, printers and publications can build, deliver and track 100’s of custom QR codes and exclusive mobile landing pages for all forms of print and visual advertising. Page building and detailed analytics are integrated within QR code creation technology, giving members a unique advantage. TAPPINN saves QR codes under specific pages, sites and campaigns for easy management and tracking. This offers a complete package of page building, QR code creation, management, analytics and reporting that can't be found anywhere else on the web.

The Swiss family-owned RAYMOND WEIL, founded in Geneva in 1976, enjoys a special position in the exclusive world of luxury watch making. Independence is the essential value of RAYMOND WEIL Genève’s state of mind. RAYMOND WEIL, both nationally and internationally, has created a strong presence in the arts, with a direct tie to music and opera through sponsorship and naming of their collections. RAYMOND WEIL timepieces are varied and determinedly modern, characterized by high quality and precious materials with an emphasis on aesthetics. RAYMOND WEIL prides itself in aestheticism, watch making know-how and creativity, the core values that consolidate the basis of the brand’s philosophy.

For more exclusive info contact Nick Ford at 269-217-8650

Serta Mattresses Mobile Tagging Websites and QR Codes

2011-05-05T08:57:00.000-07:00

Serta is using TAPPINN mobile tagging websites and QR codes with their in-store advertising. Serta is known as the world's best mattress for good reason. The promotion highlights the Prefect Sleeper and iComfort Sleep System providing scanners with awesome mobile content to augment the shopping experience within the store environment. This is yet another brand using the TAPPINN platform to create mobile tagging awesomeness. These ads intentionally don't show pricing btw. Serta would'nt be in business if everything wad free! lol.

iComfort QR Code sample

Dunlop Tennis Using QR Codes as Coupons

2011-04-18T17:54:00.000-07:00

Dunlop Tennis is using Tappinn QR Codes to attach a mobile web coupon for a free Black Widow stringing with purchase of a Biometric racket. When the QR code is scanned users are delivered to a Tappinn mobile page containing the Dunlop coupon which can be presented with your phone screen at participating PGA Tour Superstores and Your Serve Tennis. The print ad itself can also be used for the same incentive. It's great to see more QR codes being used as mobile coupons. Nice! This is how it's done...

QR Codes For Trade Shows Are Smart

2011-04-10T12:52:00.000-07:00

The Smart Jewelry Show is the smartest jewelry trade show in the industry. Hosted at Chicago's Navy Pier, the event was held from April 2-4th. Attendees were granted exclusive access into the world of QR codes and mobile tagging made possible by Tappinn. The experience highlighted the efficiencies of the mobile web within the trade show environment and how it can augment the buying experience. Trade show exhibitors each had a QR code linking to a mobile show profile with contact links, bio and social info. QR codes were also strategically placed around the convention center linking users to a mobile show guide as well as other helpful information. Trade shows have a lot of potential to exploit the advantages of the mobile web so it was nice to see the Smart Show and Tappinn use QR codes in a meaningful way.

Gizmodo Got It Wrong, QR Codes Are Just Getting Started!

2011-03-31T10:40:00.000-07:00

The "nerds" at Gizmodo (Adrian Covert) think QR codes are dead. WTF? Because of GOOGLE?? Tappinn BEYOND the CODE is here to set them straight. People have been waiting around for NFC (including us) for years. There is currently ONE device on the US market that is RFID enabled. Google is patenting an NFC app that I’m sure they can make money off of, unlike QR. You will STILL need to open an app and there will still need to be a visual indicator (place phone here) so it’s basically the same process but much harder (costly) to reproduce. Also, the iPhone 5 will NOT incorporate NFC this summer when its released so that will delay this even further. When the time is right we will slide into NFC but that will be awhile and even then there will be applications where barcode are still BEST. Including TV. This is my video response to the Gizmodo post making the same claim. If QR were dead you wouldn’t know it by the scans we are getting

Beyond The QR Code Mobile Tagging

2011-03-30T09:47:00.000-07:00

Video of me discussing what we need to do as a community to make QR codes and mobile tagging successful. BEYOND the QR CODE web content!

Tappinn Mobile Buttons For Mobile Tagging

2011-03-18T06:54:00.000-07:00

Tappinn, The #1 QR Code Mobile Tagging Platform On The Web, has rolled out a new button gallery for subscribers. Previously, the platform had a limited selection of standard button styles for mobile page building (SmartSites). This addition gives users TON's of fun new design possibilities for BEYOND the CODE mobile tagging websites.

Mobile Tagging Torpedoes and QR Content Defined

2011-03-16T05:32:00.000-07:00

QR content is a massive new category of web media tailored for mobile tagging.

Tappinn defines QR Content as any web content specifically delivered by scanning QR (Quick Response) Codes or any other form of 2D/1D mobile tagging. QR connected content is consumed by mobile web users in a brand new fashion from a variety of unique contexts, most importantly from pre-existing traditional media, making it a relevant new category in marketing moving forward. The mobile web pages directly connected to a QR code scan experience can offer value and efficiency to the consumer that was unheard of just 5 years ago. QR content is transforming static media into engaging mobile web content.

The mobile Web is growing at an astonishing rate, and as telecommunications networks and mobile devices get faster, they offer ridiculous new opportunities for brands to engage with mobile consumers using QR codes as physical hyperlinks. By scanning a QR code with the camera of a Web-enabled smartphone, consumers willingly initiate a conversation with brands like never before and in places never previously imagined.

Like a keyword search on the desktop Internet, the act of a consumer scanning a QR code is a tacit indication of interest and an active request for some sort of brand engagement. On the desktop Internet, advertising, with its annoying banners and popups, is almost always viewed as invasive, but with mobile QR code scans brands can respond to a consumer request with exclusive and unobtrusive Web content delivered instantly.

This massive concept has ignited a wave of mainstream advertising campaigns driven around brands propelling mobile users to action with QR codes. And it’s only the beginning.

To be effective with this new approach, however, marketers must carefully think through every step of their QR code strategy, from code design and placement, delivering a worthwhile user experience and measuring response. It's not enough to just print a code and see what happens. Among the questions to consider are: where will this interaction occur and what sort of value should the brand deliver? The Web content and user experience (UX) should augment the tagged advertisement and the consumer engagement on a mobile site should be tracked across media boundaries.

Examples of trackable interactions from QR code content include: signups, v-card download, shopping, app download, social followers, music/video downloads, comments and ratings. These interactions, with the individual precision of a torpedo, are different from previous Web engagements, which was more like throwing mud against a wall. They happen in the physical world between a publisher or brand and an individual consumer with a smartphone.

Tappinn presents 12 QR connected mobile tagging torpedoes. Fast hitting QR connected value fired into the mobile galaxy. In no particular order and meant to be teamed for more power.

Shopping: product galleries and product pages related to the printed advertisement. Not as much a hard sell but more about browsing and sharing with easy links to find where to buy related products.

Signup: Contests and sweepstakes. Enticing mobile users to sign up for a chance to win. Mobile signups offer an opportunity to capture information about users. Events and store promotions can encourage signups where never before possible.

Conversation: Tips, voting and ratings. The allure of what other people are saying can be a primary driver to scan a QR code. Also, people love to share thoughts on an open forum. Voicing approval is important to people. Encourage sharing over social media like Facebook and Twitter.

Video: By far the most useful in early phases of mobile tagging. Consider the viewing environment and content first, and fire other torpedoes to augment. Exclusive and relevant wins. Direct video downloads to smart phones are in line to take over. (Keep file sizes and download times to a minimum, however.)

Contact info: vCard. Download personal contact information directly to the phone’s address book. Eliminate typing information into a phone by downloading immediately. Offer a landing page with other links. Don’t let the full intention of the code be a vCard, however. (Test to determine how well various devices populate data.)

Social: Scan to “like” and “follow” us. Pages should be easy to share. Print advertising has an untapped viral comment component when incorporating the mobile Web if the content can be easily shared. On the other hand, collecting followers by directing them to social profiles is also popular and is encouraged. Print with QR codes has an “social” identity.

App downloads. Brands that have invested in an app can use mobile tagging to send downloads. Link the code directly to the app store or a landing page with easy links to download.

Coupons. Display phone screen at checkout. Interjecting coupons via QR codes at the point of purchase has been the most popular practice so far. Exchanging e-mails for coupons should be the target. Apps that scan QR code are also starting to reward consumers with coupons for scanning. Double dip value. Need more apps to encourage QR scanning by offering their own incentive for active usage.

Audio. Sample, buy, download. Taylor Swift, Soulja Boy, P.Diddy and Lupe Fiasco have all used QR codes to let users to sample tracks from their mobile phones. Lots of room for new collaboration between music artists and fashion brands at the point of purchase. Mobile music downloads from traditional print media and products have yet to be exploited.

Commerce. “Scan to buy” music. Unique buying pages for users who scan codes exclusively with discounted pricing. Convenience is the ultimate driver of mobile commerce in the future .

How-to information. Intended to instruct. Mostly used for product guides and user manuals. Video guides can be utilized as well (such as with assembly instructions on boxes from Ikea). Also, QR codes can be used on warranty cards that house info on the mobile Web.

Find us. Google mapping. Brands use this as “find a retailer,” but small businesses can also use this and link to Google maps. This offers users instant directions to find locations where they can make a purchase. Google maps is an awesome tool to incorporate into QR-connected pages.

The mobile tagging landscape is a wild terrain with unlimited possibilities for brands to offer unique value to smartphone users with QR codes. They must first build and deliver custom mobile websites and landing pages that make sense in their market and that helps shoppers complete a product search with a purchase. If it's a magazine ad, build a landing page that considers the readers of that particular magazine and offers exclusives and rewards to only that particular group of readers. Not only mobile, content and offerings are structured around location and medium. Quick transactions can occur in the mobile jungle with the consumer in command. They asked for it, now its time to hit 'em with some mobile tagging torpedoes of QR content!

To be published in the next IPA Bulletin by IDEAlliance. The Bulletin magazine is the voice of IDEAlliance, keeping its members abreast of business challenges and opportunities, assuring workflows are state-of-the-art, speeding information across the end-to-end digital media supply chain — from content creation through delivery, both digitally and in print.

Tappinn Rolls Out Mobile Video Embedding

2011-03-10T06:51:00.000-08:00

Tappinn has added YouTube video embedding into its QR mobile page building platform. This allows subscribers to build customized mobile video landing pages to use with QR codes. Linking video directly to QR codes has been popular in the early phases of mobile tagging but it has been used as the sole function of the code. If a user is in a loud area and the code links directly to video, without other options you might lose the user's attention. This solution encourages action that augments the video by accompanying content and promotions with it. Check out the sneak exclusive screen shot below!

BEYOND the CODE.

Tissot and Tony Parker Team Up With QR Codes in WSJ

2011-03-08T08:58:00.000-08:00

Tissot Swiss Watches and Tony Parker have teamed up with the force of QR codes and Tappinn in today's Wall Street Journal. Tissot is reminding everyone to set their watches forward an hour for daylight saving time on March 13th. I'm all for that!

Scan To Win a Tissot Swiss Watch in New York City

2011-02-26T14:46:00.000-08:00

Tissot Swiss Watches has launched a "Scan To Win" QR code campaign with their retail partner Diamonds and Dials in New York City, powered by TAPPINN. The store is located at the crowded intersection of 34th st. and Broadway in Herald Square across the street from Macy's. The QR code is located on a 3ft X 7Ft sign outside of the store and resolves to a mobile landing page entry form where people can enter their name, email and state to win a Tissot PRS 330. In the history of retail signage, I would argue that there hasn't been a more interactive sign. Tissot isn't new to awesome QR code campaigns. Click here for more.

Macy's QR Codes Give Backstage Access To Shoppers

2011-02-24T08:42:00.000-08:00

Macy's Backstage Pass is a new mobile initiative that will utilize QR codes and SMS within Macy's stores . Backstage Pass will provide shoppers with essential tips, latest trends, advice and inspiration straight from their favorite style icons all from their phone. Shoppers can scan QR codes or send a text to receive videos from celebrity designers and fashion experts giving backstage access into what inspires them.

The App Factor Will Drive QR Code Scans Into The Future

2011-02-18T17:08:00.000-08:00

image via QRarts

While the mobile web continues to grow at a staggering rate, and web-enabled smartphone devices steadily speed up, the mobile tagging world is organically growing into a beast. From the outside, the segment looks splintered to many. Proprietary 2-D codes, 1D UPC codes, open QR codes, app readers, content offerings, direct vs. indirect, micro sites and analytics all dominate discussions amongst advertisers looking to incorporate mobile web content and offerings via mobile codes into their print. Everyone is looking for ONE standard 2-D code or ONE standard app for 2-D codes, but in a world of over a half million apps, is that even practical? People are scanning! The more apps scanning codes the better, this will only breed innovation. Here’s my take.

QR Code mobile apps can dramatically drive QR code scans and increase the code's connotative value by offering rewards and incentives to app users who scan codes, encouraging them to be more active with their scanning habits. This can increase the value of the code outside of the original ad offering. If this concept can be accepted enough it will help the entire industry. This is how multiple winners can emerge (code, apps, brand, user). You heard it here first! There is a real opportunity to add a NEW layer of value to the QR code scanning transaction that NOBODY in 2-D barcode land has exposed, YET….Leave it to the Captain of The QR Code Galaxy, yours truly.

To this day, out of all 2-D and QR code reader apps, NOT ONE is offering anything other than simple scanning function to drive user scans. By that I mean, QR code reader apps have a sole function to scan QR codes and track scan history, that’s about it. With the exception of certain sharing features, apps haven’t participated in the “scan value” much at all. Up to this point, everything has hinged on the advertiser to deliver. Some have succeeded, lots have failed.

Stickybits and Shopkick have introduced an early model that rewards users for scanning specific product 1D UPC codes. This is part of a larger location based shopping app. The promotions encourage scans by offering rewards via credits as currency (i.e. kick bucks) and notify users of new scan promotions, often offering special incentives to scan certain products.

The same model can naturally transfer over to the 2-D code world. The next “killer” app to scan QR codes in the future will be offering “killer” incentives to scan codes in the wild. Get it? Also, this will allow many co-existing scan apps and 2-D codes because of the mass niche universe we live in. Again, 500,000 apps we’re talking about. The QR code and content that’s behind the code will still carry the same weight but there will be an X factor driving the scan coming from a variety of different apps. Imagine receiving an email from a QR code reader app telling you the month’s different magazines to pick up and scan ads within to redeem app rewards, not to mention what the advertiser is actually offering. It’s this kind of collaboration that will fly. The success of levels and badges like Foursquare and Stickybits have incorporated should be an indicator to QR code readers that people like to be acknowledged for usage. Incorporating these types of incentives into QR code scanning can only help everyone by adding another dimension of value to the QR code scanning experience with your mobile smartphone.

The market may seem fractured to many but recently it has become crystal clear to me. I believe it’s meant to be fractured, for innovation purposes, it needs to be. I believe there WILL be multiple types of adopted mainstream 2-D barcodes and hundreds of apps that scan them, as well as other emerging technologies, to transmit physical to digital value via the mobile web and encourage advertising engagements. So why wouldn't we see an NFC (RFID) advertisement poster with image recognition, augmented reality, QR codes AND Microsoft TAG.. all on the SAME poster?? This space is going to be THAT huge! Due to its openness, the QR code itself will be universally recognized, but consumers WILL be able to decipher them from other proprietary 2-D codes, associating 3rd party value by the app they use to scan. The evolution of the QR code reader app will not only drive scanning dramatically by offering incentives and rewards, it will also drive overall mobile web usage as an everyday part of our lives. There are over 70 apps that scan QR codes but pretty much all of them lack identity, they lack a cool factor that delivers value on its own. After this, I’m sure a few can rise to the challenge.

VIBE Magazine QR Code Cover Doesn't Scan

2011-02-04T04:44:00.000-08:00

VIBE Magazine had gone 'digital' by inserting QR codes and exclusive mobile web content within its pages. The Hip Hop music industry publication has been using QR codes in the past 3 issues but this one graced the cover. Too bad it has some MAJOR scanning issues with almost every popular QR code reader.....:( Someone didn't TEST. Wow...... To clarify the cause of the problem, generating the code without http:// will just display text for most readers and NOT open the link in the browser.

Lupe Fiasco QR Code With Video by Red Laser

2011-02-03T17:42:00.000-08:00

Lupe Fiasco is using QR Codes to promote sales of his new album on the mobile web. This was posted on his official site. The landing page could have used some sample audio clips IMO but another great QR code m-commerce example from the music industry in 2011. The VIDEO by Red Laser is AMAZING!!

QR Codes Meet Digital Printing at PODi AppForum 2011

2011-01-28T09:15:00.000-08:00

I will be speaking with Sharon Buntain, president of Tissot Watches U.S., at PODi AppForum 2011 at The Mirage in Las Vegas Jan 31 - Feb 2nd. Also on the guest list are Hamilton Chan from Paperlinks and Val DiGiacinto of The Ace Group... That sounds like a pretty solid crew to share experiences and insights involving QR codes and digital printing. Scan the HOT QR code above to see the Tappinn mobile site we made for the event! Follow on Twitter #AppForum11. VEGAS baby!

TIME Magazine QR Codes on Billboards

2011-01-23T10:14:00.000-08:00

Pictures of a TIME Magazine QR Code billboard advertisement on 51st and Broadway near Times Square in New York City. These designer QR Codes, created by SET Japan, have been popping up within the pages of TIME magazine for months, linking readers to additional (non-mobile) web content. While I'm definitely a fan of seeing TIME Magazine use QR codes, the same cannot be said about my impression of the overall effort. While these QR codes may look "cool", the content connected to them in underwhelming from a mobile context. Also, most SET codes are NOT friendly to majority of popular QR code readers, most notable, ScanLife. So in essence, you have an enormous billboard in New York City featuring a 'designer QR code' that can't be read by a majority of readers, and links to a generic non-mobile website. Meh.

The Grammy Goes To... QR Codes!

2011-01-20T18:53:00.000-08:00

The Grammys are using QR Codes to promote the 53rd annual music awards event on CBS. I have to say that I am really impressed with this QR code advertising campaign! Last week I posted, Music Needs QR Codes, but didn't have a great example. THIS is a great example!! Scanners can sample tagged music by participants and read user comments. Check out the video and pics below and the campaign site, Music is Life is Music. Enjoy!

Music Needs QR Codes

2011-01-17T07:47:00.000-08:00

Music is ripe for an advertising renaissance. QR codes and mobile tagging are poised to take this industry by storm introducing a plethora of new ways to promote music to smartphone mobile devices. Mobile digital downloads, sharing, and music samples can incentivize and augment advertising in newspapers, magazines, fliers, cards and posters like NEVER before. The opportunities to incorporate music downloads and artist info into traditional "brand advertising" are endless in this new mobile universe of "anywhere" web content. QR codes are the PERFECT vehicle because they "prompt" people with their engaging appearance and perceived value. The invention of the internet devastated the music industry over a decade ago, NOW the emergence of the MOBILE internet might be the BEST thing that ever happened to music culture.

We are starting to see some mainstream music artists use QR codes in advertising and packaging but this is only the beginning. The future will involve much more "collaboration" between music and traditional adverting and a model will emerge that brings value to everyone (music artists, brands AND mobile consumers). QR codes will be a fundamental new catalyst transmitting music from the physical world to a mobile digital one.

Here are some examples of Taylor Swift and Soulja Boy using QR codes and an awesome VIDEO example below from Japan.

his QR code marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.

QR Codes In Advertising

2011-01-10T10:16:00.000-08:00

Originally posted on QR Codes In Advertising
http://QRcodes-in-advertising.blogspot.com

QR Codes in Advertising (Mobile Tagging)

QR codes have stormed traditional advertising and it will never look the same, literally. Innovation surged this year in mobile marketing with huge breakthroughs coming in the QR code advertising sector. To put it mildly, QR codes are blowin' up! The opportunities to augment and track ‘old’ traditional print media with QR codes and deliver targeted mobile web content to smartphone users are ‘game changing’ for today’s professional advertiser. Successful QR code advertising campaigns go beyond the QR code and offer a unique mobile web experience tailored to the advertisement and media outlet. The early days of generating a QR code for a generic website and slapping it on your advertisement are over. Advertisers must now focus on strategy, design and context to get optimum results and deliver the value that will keep consumers scanning. Whether it’s for mobile shopping, commerce, mapping, apps, mobile vCards, signups, music downloads, social, coupons or rewards, consumers are finding new reasons everyday to scan QR codes on advertisements with their mobile smartphones. Team this with the analytic software available that most QR code management platforms offer and you have a powerful new dynamic evolving in the advertising world.

Today’s 5 fundamentals of using QR codes in Advertising

(1) This is MOBILE, dude. The #1 mistake made by QR code advertisers is using generic desktop web pages as their ‘QR-connected’ landing page.Web content that’s tagged for a QR code must be mobile and properly formatted for ALL smartphone web browsers (Android, Apple, Blackberry, Windows, ect). Speed is everything so make sure to design content that can be displayed on a mobile device quickly after the scan. Remember, this is a completely different animal than desktop web design and fresh perspectives must be considered. Large buttons and easy "touch" navigation are critical to prompting action on the phone. Easy "contact" function can win with convenience alone. Keep the call, email, map and V-card buttons close by! QR codes are by for the best way to prompt users to action in the physical world. Anybody who says that QR Codes are ugly is right, it's this 'ugliness' that makes them eye catching, recognizable and engaging to mobile consumers!

(2) Mainstream QR code adoption in advertising is a numbers game, smartphone numbers. There has been an ongoing debate between tech nerds on Twitter about whether QR code usage will hit mainstream status in the U.S. To bet against this is like betting against smartphone growth altogether. The consumer demand for web-enabled smartphones is ridiculous right now with Android boasting over 300,000 activations daily! These phones are all capable of scanning QR codes quickly and surfing promotional mobile advertising for coupons and rewards within seconds. The number of NEW mobile web users will increase by over 100 MILLION devices in 2011 and advertisers who have been using QR codes as early as 2008 have seen scans increase by 400% over the past two years. The future is bright for smartphones AND QR codes.

(3) If mobile CONTENT is king, CONTEXT is GOD.

The Yankee Group has coined this as the ‘anywhere’ era of web content because today’s content can be consumed anywhere from a web-enabled mobile device. We already live in an on-demand digital culture where one-way advertising is mostly ignored but authentic, exclusive CONTENT is craved and searched for. QR codes offer advertisers the fastest and most recognizable outlet to deliver ‘context aware’ mobile content to the real world in an on-demand nature. The mobile advertising environment is a wild terrain with unlimited possibilities for marketers to deliver unique value to smartphone users. Advertisers must build and deliver custom mobile websites and landing pages that make sense to their market and helps shoppers complete buying decisions. If it's a magazine ad, build a landing page considering the readers of THAT magazine and offer exclusives and rewards to only that particular group of readers. A QR code that leads directly to video on the same ad in multiple publications isn't very powerful but a custom landing page where users can scroll from a catalog of mobile media is much more effective. QR codes that lead users straight to video are mostly ineffective and overused in general

(4) Stick with QR codes. Don’t be fooled by imposter (Proprietary) 2-D Codes. The 2-D barcode advertising world is complex due the closed, indirect proprietary codes on the market. This has contributed to the early adoption problems that have faced the technology often confusing the end user. The QR code is the only open format (direct) code that anybody can generate for free. The data stored in the QR code is a universal (direct) link as opposed to data stored in proprietary codes which only makes sense to the particular app that’s decoding. Make sense? Not only that, there are over 100 different apps that read QR codes due to their openness as opposed to the closed proprietary market where codes can only be read with app specific to the code (ex. The only app that reads Microsoft Tag is Microsoft Tag). This is why I believe that the QR code makes the most sense for advertisers in the long run. App creators are starting to think differently about what apps to build QR code reading function into. Now, large retailers like Best Buy and social networks are building QR code scanning function into their apps. We’ve seen this movie before and OPEN wins.

(5) Use a QR code management platform. Generate QR codes and view analytic data from a QR code management platform. This is the best way to run efficient and influential QR code advertising campaigns. A typical QR code advertising campaign will utilize 100’s of unique QR codes to optimize analytic results. The advantage to this is having a complete platform making it simple to build, organize, deploy and track 100's of custom mobile landing pages and QR codes all under one platform. Advertising campaigns are robust in nature and mobile content needs to be targeted at publications, retailers, T.V. and the web with a variety of intentions in mind. There are several platforms on the web dedicated to QR code advertising management but I have only found one that combines page building, code management and tracking all in one solution.

The Tappinn QR code advertising solution.

Mobile site and 'QR-connected' landing page building on Tappinn

-Upload images on pages and link them anywhere on the web

-Create links that will prompt the phone to call or email a specific contact

-Build mobile user submission forms (email, name, age, address, ect.) within pages to collect user info (enter to win or signup)

-Create links to social profiles and blogs

-Virtual address cards (vCards) that can be downloaded directly your phone with one touch

-Customize button and background colors for a unique combination

-Tappinn pages automatically include share links to FB, Twitter, email and "like" button

-Pages can be turned into QR codes to share

-Update and change page content in real time

-Alias URL's for targeted branding

QR Code management and tracking platform on Tappinn

-Name and categorize QR codes for every application

-QR codes are stored on the platform under the pages that they generated for.

-Easily generate QR codes use them immediately in your advertising.

-Unlimited QR code generation and scans are allowed for no additional cost

-View top hit codes and pages, recent scans and pages landed on from the dashboard

-Track everything (page views, landing code, scans, geo locations, devices) and run CSV reports instantly

The question to use QR codes in your advertising has been answered. Now it becomes a matter of HOW. Remember, think BEYOND the CODE.

Designer QR Codes by Tappinn

2011-01-09T10:33:00.000-08:00

Branded QR codes are awesome. There are so many possibilities with QR codes from a design perspective to make them unique. This process involves time and testing which is a drawback especially for a GIANT QR code campaign that deploys 100's of unique codes on different medias. The initial days of generating a QR code for a generic website are over. Strategy and design innovation are taking this channel to new levels and blurring the lines between "traditional" and "new" media. Scan this QR code and see for yourself!

Tappinn on Tumblr For The Hottest Trends in QR Code Advertising

2010-12-31T09:35:00.000-08:00

Tappinn BEYOND the QR CODE is posting some of the hottest trends in QR Code advertising on their Tumblr blog. Happy NEW Year. Smartphones and QR Codes rule 2011. Book it!

Tappinn on Tumblr

Nick Ford is Captain of The QR Code Galaxy

2010-12-29T09:40:00.000-08:00

Below is my interview with French blogger Vandy Khamsay.

Introducing your company. Tappinn is your own words.

Tappinn is a web platform that easily enables subscribers to build unique, "QR-connected" mobile pages and sites (Smart Sites) that are compatible with ALL smartphone web browsers. Generate and manage unlimited QR codes for these pages while tracking them all using the Tappinn analytic suite. QR codes are only as valuable as the content behind them. Tappinn believes that successful QR code campaigns start BEYOND the CODE.

The Tappinn Solution

**Mobile Page building (Smart Site) **

-Upload images and link them anywhere on the web

-Create links that will prompt the phone to call or email a specific contact

-Build mobile user submission forms within pages to collect user info (enter to win or signup)

-Create links to social profiles and blogs

-Virtual address cards (vCards) that can be downloaded directly your phone with one touch

-Customize button and background colors for a unique combination

-Tappinn pages automatically include share links to FB, Twitter, email and "like" button.

-Pages can be turned into QR codes to share

-Update and change page content in real time

-Alias URL's for targeted branding

**QR code creation, tracking and management**

-Name and categorize QR codes for every application

-QR codes are stored on the platform under the pages that they generated for.

-Easily generate codes use them immediately.

-Unlimited QR code generation and scans are allowed for no additional cost

-View top hit codes and pages, recent scans and pages landed on from the dashboard

-Track everything (page views, landing code, scans, geo locations, devices) and run CSV reports

What are the difference between QR codes and other 2D codes?

The 2-D barcode world is complex due the closed (indirect) proprietary codes on the market. This has contributed to the early adoption problems that have faced the technology often confusing the end user. The QR code is the only open format (direct) code that anybody can generate for free. Not only that, there are over 100 different apps that read QR codes due to their openness as opposed to the closed proprietary market where codes can only be read with app specific to the code. (ex. The only app that reads Microsoft Tag is Microsoft Tag) This is why I believe that the QR code makes the most sense in the long run. App creators are starting to think differently about what apps to build QR code reading function into. We are now seeing large retailers like Best Buy and social networks building QR code scanning function into their apps.

Who are your competitors and what makes you preferable over other companies offering comparable solutions?

There are lots of startups who are offering QR code or proprietary technology to communicate from print to mobile devices. The concept of scanning a code with your phone to instantly retrieve web content is FIRE but a majority of these companies are too caught up on the code itself and not focused enough BEYOND the CODE. This is far different than most QR code management platforms because of the tools and attention dedicated to the “QR-connected” page building process. The advantage to this is having a complete platform making it simple to build, deploy and track 100's of custom pages and QR codes all under one platform. Also, Tappinn QR codes are friendly to all QR code readers and we are currently working with some of those apps to offer rewards for scanning Tappinn Codes.

How do you earn money? Describe your business model?

Unlimited access to the Tappinn platform is a $49.95/mo subscription. The membership includes unlimited QR code scanning, tracking and management within the platform. Companies and agencies can build 100's of unique "QR-connected" mobile pages which are all hosted on Tappinn's secure servers. This offers a complete package of page building, QR code creation and analytics that can't be found anywhere else on the web. Agencies can set up separate companies underneath them which will include an additional $49.95/mo subscription per company. This enables them to segregate client analytics and content within Tappinn. Agencies can also create username and passwords for clients and allow them to view only their analytics on Tappinn. Development options for the Tappinn team to build your site based on hourly design fees are available as well.

What are the best uses of QR codes that you have seen?

The TAG Heuer campaign powered by Tappinn is by far one of the most efficient, context sensitive QR code campaigns on record. The luxury watch brand built mobile product pages and galleries on Tappinn centered around their watch collections and celebrity ambassadors to use with Tappinn QR codes in their national print advertising. The difference is this "QR-connected" mobile site can be cloned and customized on Tappinn for ANY of their retailers. A customized TAG Heuer-Retailer site overlays store logo on every page, contact info, social links and a "find us" mapping function specific to the retailer location. This is brilliant because of the high demand for QR codes and MOBILE content. TAG retailers can sign up on Tappinn and instantly plug in to their own customized TAG Heuer mobile site that they can generate and track unlimited QR codes for. Retailers that have signed up already include Macy's, Jared the Galleria and Tourneau among others.

Why do your QR codes have a red square in the upper left corner? Is it a way to identify and recognize Tappinn’s QR codes?

The red square is not only our trademark but also symbolizes our dedication to delivering rich, secure, targeted mobile web content. We believe that in order for QR codes to carry weight in the physical world there must be value built in beyond the code. This is a philosophy that sets us apart from competitors and the red square allows users to recognize a great experience BEFORE they scan. EVERY code generated on Tappinn will include this red mark as an additional benefit to subscribers.

I’ve recently been asked about how QR codes will survive in the long term with RFID coming, what are your thoughts?

Wasn’t RFID supposed to be coming 4 years ago? Lol. RFID will be huge, NO doubt, but only for certain applications. The most efficient use will be in the form of secure mobile payments and mobile wallet function. Anybody who thinks QR codes took a long time to catch on will suffer the same anxiety waiting for this tech to go mainstream. There is currently one device on the U.S market (Nexus S) that's RFID enabled, not to mention the access to RFID chips are limited and costly. Also, it will be extremely difficult to create custom tags offering targeted content for unique contexts, unlike QR codes. I personally think there will be niches for a few different technologies in the mobile space converting the physical to mobile-digital.

What does Tappinn need or is looking for?

Tappinn is looking for brands and agencies that are hungry to connect with and deliver value to consumers via the mobile device in the form of QR code engagement. "QR connected" mobile content will become its own segment in the market and early adapters can be experts.

What is your ultimate ambition for QR codes and Tappinn?

My dream/goal/ambition is the day that all consumers subconsciously perceive QR codes as valuable, especially the codes with the red square in the top left corner :) People will go out of their way to scan codes in the physical world purely because of the value and exclusiveness that lies BEYOND them. I can clearly visualize this world and I am captain of it.

Tappinn BEYOND the CODE

The Ultimate QR Code For Business Cards by Tappinn

2010-12-13T08:33:00.000-08:00

QR codes on business cards is not a new concept. Codes have been randomly popping up on the business cards of computer geeks and "techies" for over 2 years. Used in a variety of ways, QR codes on business cards are usually linked to a company website OR contain contact information (vCard) which can be downloaded instantly to the phone. This makes tons of sense given that the ultimate objective of TODAY's business card should be to land in someones digital contact manager (Outlook) or be bookmarked, followed, friended or mapped. The FASTEST way to allow this from a 2inch by 3inch piece of paper is to use a QR code, NO DOUBT! This can only be true if done correctly though. Let's look at all of the ways QR codes are being used on business cards to understand the landscape.

Common functions of QR codes used on business cards.

-QR Code links to companies website (mobile or non mobile)
-QR Code links to a Facebook profile
-QR code links to Twitter page
-QR code links to a blog
-QR Code links to Linkedin profile
-QR code links to Google Maps coordinates
-QR code contains contact info (vCard)

This list is meant to give a snapshot of how QR codes are being used on business cards and the thought behind it. Tappinn has recognized that ALL of these QR code functions are important but much too static and inefficient by themselves.

Introducing the "Code Card", the ultimate QR code for professional business cards that includes all of the above and much more. Code Cards are created on the Tappinn platform and include a suite of analytics and custom design options that make them special to each Code Card holder. In essence, Code Cards team QR codes with a trackable, custom mobile "landing page" that includes your contact info, website, social profile links, phone prompts, logo, photos, map, Vcard and easy sharing function including a Facebook "like" button. This QR code solution ensures that your business card can be used as viable new tool for connecting with contacts in 2011.

Build "Code Cards" with an unlimited subscription to Tappinn BEYOND the CODE

QR Codes Used as Post-its on Advertisements

2010-12-06T14:11:00.000-08:00

True Romance is a collection of diamond bridal rings and affordable bridal jewelry that reflects classic American design. Using the Tappinn platform and "post-it" themed QR code frame, this bridal brand gets it right with QRcodes! I'm in love with post-it QR codes!

QR Codes Are Old, Yup, So Is The Internet

2010-12-06T11:27:00.000-08:00

“QR Codes are an OLD technology”… WTF? I keep hearing this from the tech-snob QR haters on Twitter or in the blogosphere as part of the famous “QR codes will never go mainstream” argument. While the QR code itself does in fact date back to 1994 when it was invented by Denso Wave as a quick way to track auto parts in Toyota factories, it has taken on a completely new identity when teamed with TODAY’s web-enables mobile device. Make NO mistake about it, 15 years AFTER the QR code was born, it is augmenting our lives in NEW ways every day! We are an instant gratification culture who already craves decoding celebrity gossip from the pages of US Weekly. QR codes could easily be the new form of content crack rock that U.S. consumers get hooked on as mobile continues to emerge into a behemoth. There will be MILLIONS of new mobile web users born into the world in 2011 btw. #Fact

Big in Japan. YES, Japan started using QR codes well before the U.S…. WE KNOW THIS. That does NOT mean they are that far ahead of us from user experience perspective. The devices over there simply aren’t web friendly enough to allow it. I’m also not sure the Japanese were using HTML 5 four years ago. Were they? Americans have become so accustomed to hearing “Japan is light years ahead of the U.S. in mobile technology”. While this may be true for some unique applications, we still see the Japanese line the streets of Tokyo for the iPhone release. Hmmm. If they are so far ahead of us then why do we see a record demand for an American mobile device?

Ralph Lauren debuted the first QR code advertisement in the U.S. almost 3 years ago! Again, the devices were NOT in people hands yet for campaign to be as effective as it would be, say, today. To give you an idea, Android didn't exist. Part of the criticism about QR codes is that they have been around for awhile but have NOT caught on to the masses. If you exclude Blackberry (QR experience sucks) from the equation, REAL web-enabled smartphones are only about 15% of the market. The potential is ridiculous, no wonder QR codes don’t have mass adoption. It’s simply a numbers game. To bet against QR codes as a legitimate medium for mobile web content delivery, at this point, is like betting against smartphone growth!

It’s all about the web, baby. Apple was first to bring real internet experience to the palm of our hands and now we are hooked. Each day a new Smartphone user is born wondering how they ever lived in the land of flip phones and limited data plans. NOW, freshly equipped with the web in the palm of their hands, these consumers are open to an entirely new world. The ability to access content from anywhere on our phones via the web is evolving at lightning speeds. For another example, take a look at 1D UPC barcode scanning. Same principles apply. The 1D barcode has been a staple of our society for decades yet they have only recently become useful to everyday consumers when scanned with particular app to open up a world of information that can be valuable to the buying process. This is a completely NEW model revolved around an OLD technology (1D barcodes).

SO the question is....Should QR codes even be considered "technology" at all OR are they just an ingredient to a larger "quick response mobile web technology" landscape?

Who Framed QR Codes?

2010-12-04T18:02:00.000-08:00

Tappinn has introduced a concept called "Framing" into the QR code marketing world. This is NOT to be confused with "Designer QR codes" or actual QR code manipulation. These easy tools that Tappinn subscribers can use in their advertisements to enhance engagement and curiosity while separating the code from the ad's artwork. QR code "Frames" could be a big step forward in the evolution of QR (Quick Response) communication because they expose the creative possibilities of code usage in print advertising.

QR Codes Are Fast For TAG Heuer in WIRED Magazine

2010-11-23T09:34:00.000-08:00

WIRED Magazine readers are probably the best audience for QR codes in these early stages. Check out the picture and video of a TAG Heuer QR Code scan from an ad in the December issue of WIRED Magazine. QR Codes are lightning fast, anyone who disputes this is a "rah-tard" and needs to check the vid below.

American Eagle QR Codes in Times Square

2010-11-19T09:20:00.000-08:00

Scan the QR Codes and recieve a coupon (screenshot below). American Eagle is flashing giant QR codes between promotions on the digital billboard above their store in Times Square.

Pictures of QR Codes On The Front Page Of USA Today!

2010-11-11T07:54:00.000-08:00

These are exclusive pictures of the November 11th, 2010 issue of USA Today. There is a Tappinn QR code on the front page of a TAG Heuer and Jared ad. FRONT freaking PAGE! I have yet to see QR codes on the front page of USA Today until now. This is great for QR codes in general.

Mobile QR Codes Hit The Wall Street Journal

2010-11-09T11:43:00.000-08:00

TAG Heuer and TAPPINN have collaborated in quite possibly the most advanced QR code campaign on record. I will be writing much more about the unique model that sets TAG's effort apart from other mammoth brands using QR codes in their advertising. It doesn't get better than this! Email me if you would like exclusive content for your blog. Holler!

Cha-Ching, QR Codes Are Money at Starbucks

2010-10-25T06:47:00.000-07:00

It looks like Starbucks is moving forward with the mobile payment pilot program that they rolled out in San Francisco and Seattle to over 300 New York City stores. This will not only help manage the long lines that New Yorkers dread, it will also be another monumental step forward for QR code recognition. I LOVE the idea of people associating QR codes with money!! This spells VALUE. QR codes will be seen as a form of digital currency to Starbucks goers who are newbies to mobile codes, which is freaking fantastic! Once the consumer masses identify QR codes with Cha-CHING, it's GAME OVER. Consumers will forever equate QR codes with value.

Mashable story here

Diddy Talks New Album and QR Codes

2010-10-12T12:59:00.000-07:00

My boy Sean Combs (aka Diddy) will apparently be using QR codes to promote his new album coming in December. At about the 1:02 mark of the video he gives the plug. I'm surprised that we haven't seen more out of the music biz when it comes to pioneering mobile QR campaigns. We'll see, maybe Puff Daddy will get it right! Holler at me, Diddy, you need to be using Tappinn.

Danica Patrick Is Driving QR Codes, Literally!

2010-10-06T15:11:00.000-07:00

TAPPINN inc. - Danica Patrick will make QR code history on Saturday, October 9th in her #7 Chevrolet as she debuts the world's first race car strapped with a QR code on the hood. The NASCAR Nationwide Series CampingWorld.com 300 is in Fontana, CA at 4:46 (et) and will be televised on ESPN2. The QR code was incorporated by Danica's primary sponsor for the race, Tissot Swiss Watches. Scan if you can!

I'm officially calling this "NASCAR with QR", catchy, I like it! Photos and video below.

QR Codes Symbolize More Than We Know

2010-09-27T05:54:00.000-07:00

Okay…QR codes are seriously blowin’ up, homies! I am literally getting flooded with emails and news about NEW campaigns daily. For anyone who has been following the world of QR codes as I have, the hype has undoubtedly reached a fever pitch. The continuous exposure they are getting has been GIGANTIC for awareness, which is the obvious hurdle for the technology. Although QR codes can still only be appreciated by an elite group of smartphone users, they represent much more about who we are becoming as “consumers” and how we expect brands and advertisers to communicate with us. It makes me think about what a “QR code” really symbolizes in this NEW era of “anywhere” web content.

Today, sharp advertisers are thinking of consumers more as “content consumers”, first and foremost. The swift change that the internet brought upon traditional advertising can be attributed to one word, SEARCH. Once digital content around our niche interests and products could be searched and therefore found, the game changed forever. On-demand information and the “long tail” were born while one-way, broad, intrusive messages grew stagnant. So if we can agree that search has had a revolutionary impact over consumer content consumption and advertising, what happens when the ability to search and absorb web content goes completely MOBILE?

Web search is embedded in our culture. Googling words and phrases to find information has become a way of life for most of us. Websites, blogs, reviews, comments, photos, videos, forums, status updates and tweets are ALL considered searchable content. Each form of content serves as unique education to whoever is searching, depending on what they are searching for. There is an innate satisfaction that is had by consumers who are able to instantly feel knowledgeable (or perceive they are) about a brand, product or service that immediately pertains to them by the power of their own searches and clicks on the web. This is where I see QR codes as the trigger to a metaphorical loaded gun, with bullets being content. The user gets a feeling of “empowerment” by pulling the trigger, in this case, scanning a QR code.

“Instant Education-Gratification“……. is a term that has been spawned by an online culture and is ripe for QR codes to own. It defines our emotional search for empowerment and feeds our craving for valuable content, instantly. The physical act of scanning a QR code is a lot like typing a keyword into a search box. It’s immediate and responsive with the user having full control. Now brands can deliver unique, valuable, unobtrusive web content to consumers through QR codes and mobile web content while tapping into the “emotional gratification” and “education” that search provides. QR codes are already the ultimate bridge between static physical media and its dynamic digital counterpart. This is a completely new way to think about the satisfaction they can bring if the content is valuable. This is when they become more than just a code, but a way of life.

Priceless Photos of Michael C. Fina QR Codes on Fifth Avenue in NYC

2010-09-19T10:21:00.000-07:00

QR Codes Hit Fifth Avenue Luxury in High Fashion (Press Release)

2010-09-13T17:16:00.000-07:00

Luxury Manhattan Retailer Michael C. Fina Adopts New Technology and Builds “Mobile Storefront” to Celebrate NYC Women and A. Jaffe Platinum Jewelry

New York, NY; September 14th, 2010 – TAPPINN Inc., A mobile applications platform and QR code creative agency today announced their collaboration with retailer Michael C Fina, PGI-USA, and A. JAFFE to bring QR (“quick response”) mobile codes to Fifth Avenue. The retailer’s five massive storefront windows on 45th Street off NYC’s famed shopping strip are dedicated to the women of New York and the platinum ring designs that symbolize their character. Each window features a different QR code that shoppers can scan with their smartphone cameras to view facts about the platinum jewelry designs being showcased.

After the QR code in scanned, shoppers connect with a Michael C. Fina mobile-optimized site that includes easy contact (email, call) function, videos, product galleries, pricing, mobile wallpapers, information about designers and product pages with social sharing function including the Facebook “like”. There are 27 exquisite A. Jaffe platinum bridal designs being highlighted in the display, each with its own mobile page that shoppers can interact with and share from their phone. Demo of "Mobile Storefront" site below.

Michael C. Fina is located at 545 Fifth Avenue, at 45th Street, and the campaign will run through October 11, 2010.

“At Michael C. Fina, we’ve been committed to providing our customers with exceptional service for 75 years. This means not only working one-on-one with customers here in the store to help them select the perfect ring, plan the perfect proposal, etc. but also educating potential customers by distributing information in their preferred form; online or through a Smartphone. The QR code technology is going to allow us to reach a whole new range of New Yorkers in a way that is both comfortable and convenient for them. Once they see what makes platinum the most desirable metal choice and A.JAFFE so special, we are confident they will want to come in and learn more.” - Jacklynn Manning, Communications & Creative Director

A 2009 consumer study conducted by PGI-USA (Platinum Guild International) illustrated the importance window displays play in capturing the attention of pre-engaged women and men during the crucial engagement ring research period. More than 54 percent of the study’s respondent window shopped stores during their engagement ring shopping period, and they reported they were more likely to enter a store if they liked the products they saw in the window.

“In addition to revealing the importance of retail window displays, our consumer study revealed that pre-engaged women and men expect online educational content from retailers,” stated Michelle Peranteau, Manager of integrated Marketing for PGI-USA. “The Michael C Fina Mobile Storefront marries these two elements to create the ultimate platinum jewelry retail shopping experience. Before even speaking to a sales associate, shoppers will enter Michael C. Fina with in-depth knowledge of both platinum and their favorite A. Jaffe engagement ring.”

Nick Ford, Co-Founder of Tappinn, believes Michael C. Fina’s storefront will revolutionize the way retailers engage consumers, and do it in a nonintrusive way. “QR codes are rapidly becoming the most exciting thing to hit mobile advertising since the ‘app’ because consumers have control” stated Ford. “The demand for mobile smartphones continues to sky rocket and so will the demand for mobile web content. We believe consumers are craving to connect with their favorite products and stores and share those favorites from their mobile phones while shopping. Storefronts can be the ideal communication application of QR codes and retailers should embrace it.”

In addition to debuting the world’s first Mobile Storefront, the window displays will also feature model shots from A. Jaffe’s new branding campaign, which pays tribute to the company’s rich New York heritage. “Just as New York represents success, magic, romance and charisma, so does the confident woman who chooses a platinum A. Jaffe engagement ring from Michael C. Fina to symbolize her marriage,” stated Pooja Johari, Marketing Director for A. Jaffe.

About Tappinn:
Tappinn is a web application used for the building of web sites and pages that are optimized for mobile. These “Smart Sites”, make it easy for brands, retailers and agencies to deliver customized mobile content (pictures, video, text, coupons, product specs, ect.) to unique shopping environments using mobile tagging with QR codes. Page content can be geo-targeted around physical advertising media such as displays, posters, magazine ads, events, business cards, billboards and other forms of signage. The built in QR code management tool in the Tappinn platform also helps the advertiser generate, tag and track all responses to any QR codes used in a campaign. BEYOND the CODE www.tappinn.com or follow us at www.twitter.com/tappinn.

About Platinum Guild International:
Platinum Guild International is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com.

About Michael C. Fina
Michael C. Fina is the perfect place to turn when celebrating all life’s many milestones, big or small. As New York’s premier family owned and operated retail destination, we have been providing customers with quality products and exceptional service for 75 years. The flagship store, located at 545 Fifth Ave. New York, NY, offers a stunning variety of engagement rings, wedding bands, fine jewelry, tableware, estate silver, and bath accessories.

For more information visit our website (www.michaelcfina.com ), friend us on facebook (www.facebook.com/mcfina ), or follow us on twitter (www.twitter.com/MichaelCFina ).

9 Golden “Rules of Engagement” For Advertisers Using QR Codes

2010-09-09T20:56:00.000-07:00

1) This is MOBILE, dude. Content must be mobile and properly formatted for ALL smartphone OS screens (Android, Apple, Blackberry, ect). Speed is everything, design content that can be efficiently outputted on a mobile device. This is a completely different animal than regular web design. Large buttons and easy "touch" navigation are crucial to user experience. Easy "contact" function can win with convenience. Keep the call, email and V-card buttons close by! Also, popular locations services such as Foursquare are becoming popular to incorporate as well.The #1 mistake made by early QR code marketers is using regular desktop pages as links in the codes.

2) People LOVE to share. Sharing content over the PC web has become ridiculously popular over the last 5-7 years. Sharing content over the MOBILE web is still pretty new but has explosive potential. You are already seeing it with adoption of text messaging (texting) and Twitter (tweets) which are both “mobile born” forms of communication. Everything MUST be easy to share on the go (galleries and product pages). Make it easy for users to post content on Facebook and Twitter in seconds. Make sure that the content is accessible on the desktop web also. Mobile to desktop sharing is still prominent.

3) A new smartphone user is born every day, seriously, THOUSANDS of them. Don’t be discouraged by low numbers/scans. The success of phones like Iphone4, Evo, DroidX and Galaxy are obvious indication that the DEMAND is rising. Focus on the experience and users will come. Every engagement by a mobile user of scanning a QR code is a connection far beyond any traditional marketing thought. This is the first step in a new relationship.

4) Don’t get cute, focus BEYOND the CODE. I’m a huge fan of “designer QR codes” and I think they can serve a wonderful purpose for early QR code campaigns to build BUZZ. However, it’s early in the game and recognition is still relatively low, don’t get lost in the ad! Also, customized “designer QR codes” can’t be duplicated near as efficiently. It gets tricky if you want to run a nation wide magazine campaign with 6 splits a you would want a SEPARATE code for each split in every magazine for each month. Those who want to be specific and run different codes for different media applications will have a hard time achieving results they need with a “designer” QR code.

5) QR Codes are here to stay. There has been an ongoing debate between nerds on Twitter about whether QR codes will hit “mainstream” in the U.S. The answer is YES. Argument over. Deal with it, haters.

6) Deliver custom value wherever possible. In my opinion this is all about CONTENT. The mobile environment is a swirling terrain with unlimited possibilities. Create and deliver content that makes sense to your market and helps shoppers make honest buying decisions. If it's a magazine, consider the readers of THAT magazine and offer exclusives and target content around that group of readers. A QR code that leads directly to video in a loud atmosphere isn't powerful. A landing page where users can select the FORM of content they want is much more effective. QR codes that lead users straight to video are mostly ineffective.

7) Proprietary codes suck. The "QR code" is famous for its "three squares" in the top corners of the code. It's also famous for being OPEN. There are several codes that fall into the "2-D Barcode" family with QR codes but are NOT actual "QR codes". Microsoft Tag, Scanlife's EZ code and JagTag are often mistaken as QR codes when they are not. The problem with these proprietary codes is that they can ONLY be read be THEIR app which has fragmented the sector. So "QR code" readers can't even scan Microsoft Tags, ect. Last we checked there were over 60 different applications that read QR codes, none of them could read a Microsoft Tag, WTF. Get it?

8) Instructions are important. Keep in mind that a majority of users are still "first timers"so making it easy for them to download a QR code reader specific for to their smartphone OS is crucial. Shortcodes can be texted and a link will come back to the user that will download a reader. I prefer to list a short URL that users can type into their mobile browser to retrieve a reader like Tappinn.mobi. The landing page is then set up to visually guide people to the correct app with icons for each OS (Apple, BB, Android, Windows, Nokia). Once Facebook updates their app with a QR code reader most of these issues will be resolved.

9) Have fun! It is the dawn of a new day. New forms of communication centered around the smartphone device mean new opportunity to connect with your customers. Get creative and think LARGE.

(10??)BONUS! Oh yeah the biggest secret to all of this that WE built a platform to make all of the above EASY. Tappinn.com.... BEYOND the CODE. Visit us and starting building today! Let's build a community

-Nick Ford

CMO Tappinn.com

Fox Network QR Codes. The Mobile Apocalypse Starts Now.

2010-08-29T06:03:00.000-07:00

Fox Code. Gotta love it!. FOX Network has announced that they will be running QR codes after commercials to promote their fall lineup. I caught one last night for the new series, Lone Star. This is the 2nd best thing to a Facebook QR code IMO. No doubt that it brings HUGE exposure to QR codes and it's coming from a medium that had been an underdog to this point, TV. The code flashed quickly so I had to rewind my DVR to get the scan. It will be interesting to see how this evolves and if viewers pick up on it.

Apples and QR Codes

2010-08-03T14:06:00.000-07:00

I have been playing abound with overlaying QR codes with images. Fruit works great! The vivid colors give enough contrast to do some awesome stuff. Here is a QR code and an apple! This is yet another example of why QR codes are better to work with for designers than other 2D barcodes. The versatility and room for freestyle allows designers have more fun!

Mobile Marketing Innovation at MotoGP Featuring Models Wearing QR Codes.

2010-07-28T06:27:00.000-07:00

The dust has settled at Mazda Raceway Laguna Seca as the 2010 MotoGP Red Bull Grand Prix is a fast memory. The 3-day event was capped off by a Jorge Lorenzo victory followed by a Terrell Owens like celebration. For those who don't know, MotoGP is the premier motorcycle racing world championship; an eighteen-race series visiting fourteen countries, four continents and with pan-global television coverage. It's a big F@#k-ing deal. There are only two races in the U.S every year.

The event was buzzing with brands like Ducati, Honda, Red Bull and Oakly who were all trying to stake their claim in the hearts of race fans with promotional materials and products. The culture was thriving off colorful logos and brand presences.

The most impressive marketing effort came from the Swiss watch brand, Tissot. As the official timekeeper, they had an outstanding visual presence around the track. Tissot also got to host fans in a tent located on the infield of the track where they were selling watches like the Nicky Hayden 2010 T-Race limited edition. Within the tent were all kinds of fun thing to entertain and engage fans. From hot models wearing QR codes to a big screen TV with Augmented Reality, Foursqaure checkins and even a Nicky Hayden autographed helmet giveaway entry. The Tissot tent was rockin to say the least!

Not only were girls wearing QR codes on their shirts, QR codes were also featured on stickers, counter displays and even bus wraps! All codes resolved to different pages depending on their placement. This is by far the most impressive QR code mobile marketing campaign at a public sporting event that has ever been executed (show me proof otherwise). I might be a little bias though....All powered by Tappinn. Check out the video of scanning QR codes off of a model's shirt.

The QR codes and mobile "SmartSite" featured

-Event schedules
-MotoGP race calender
-Nicky Hayden videos
-Nicky Hayden mobile wallpapers
-Map of the track
-Watch gallery and shareable product pages
-Buy now options on watches

A video of the mobile "SmartSite" demo is at the bottom of the page. Enjoy the pics!

The GAP is Using QR Codes

2010-07-27T09:05:00.000-07:00

The famous reatiler, GAP, is using QR codes in their direct mail catalogs promoting the new fall denim collection. The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!

My Interview With 2DBarcodeStratagy.com

2010-07-20T16:49:00.000-07:00

Recently I had the pleasure of being interviewed by Roger Marquis at 2Dbarcodestratgy.com. Here is the interview.

RM: Nick, your background is in traditional commercial printing. How did you make the leap to 2D barcodes?
NF: Several years ago, when I was at The Duratran Company, we were trying to visualize how we could make our clients' traditional print ads and signage that much more engaging and effective from an ROI perspective and, while trying to come up with a solution, we recognized how more and more consumers were using their mobile phones to aid in the purchase process. As we set out to find a way to tie the print ads and signs with mobile phones, we discovered 2D barcodes, specifically QR codes. In 2007, I partnered with Casey Ford and Kevin Galbavi to form TAPPINN, and here we are. Casey serves as CEO and Kevin as CTO.

RM: The word TAPPINN is supposed to stand for something, can you explain?
NF: Yes, the "TAPP" portion of our name stands for "Transmission Activated by Permission Protocol," and the whole idea behind what we are about is permission based communications between the brand and the user or consumer. We see a world where mobile advertising will be led by the consumer, meaning it will be up to them to decide which ad they wish to view and read about.

RM: You also use the phrase "beyond the code" to describe your business, please elaborate?
NF: The web platform that we have built and offer to both ad agencies and companies is full-service in that it does much more than just generate QR codes. The platform goes "beyond the code" by providing clients with the ability to inventory and manage all of the QR codes they generate, develop mobile web sites, or what we call smart sites, and track and report on campaign activity.

RM: Speaking of the QR codes that your platform generates, why do your QR codes have a red square in the upper left hand corner?
NK: The red square in the upper left hand corner is meant to represent quality.

RM: Quality in terms of what?
NK: Quality in terms of content. Similar to the idea behind Intel's "Intel Inside" campaign, we want consumers to be able to see our codes, recognize the red square, and know that the mobile web site that it links to is a quality site with respect to content. And, by the way of content, we mean that the site will be easy for the consumer to navigate, targeted to the consumer's need or interest and offer consumers the ability for them to share it in a sociable way.

RM: What do you mean by "share in a sociable way?"
NF: To us, mobile marketing is all about the user experience and the ability for consumers to share what they like with family, friends, etc. So, when a consumer views a TAPPINN mobile web site, they will notice on the bottom of the page four icons, which can be used to: 1) Facebook "Like It", 2) Twitter share, 3) email or 4) create their own QR code. We make it extremely easy for consumers to share and be social.

RM: What makes your creative design work different from others?
NF: When designing a 2D barcode-based print ad you can do it in one of two ways. First, you can design the entire ad and then insert the 2D barcode. Second, you can design the ad with the barcode in mind and then develop the entire ad around the code itself. We believe the second way makes more sense strategically and this is what we do with all of the ads that we are asked to design for our clients. It is also worth noting that often times the barcode becomes the ad's call-to-action, so here too we pay particular attention to where the QR code is placed and what it looks like.

RM: As I understand it, you use open source to generate your QR codes. Could you speak more to this?
NF: Sure. In today's market, there are a few companies that generate proprietary 2D barcodes, which means that unless you have the scanner/reader software which corresponds with their proprietary code you will not be able to scan/read the code properly and link to the mobile web page that's intended to be seen. As an open source platform, we generate codes that can be scan/read by most any scanner/reader software. At a time when consumers are just learning about and getting used to 2D barcodes, we believe it makes more sense to make it as easy, and open, as possible for them to use and access the technology.

RM: If a company wishes to purchase your product what are the costs?
NF: We are a subscription site. Unlimited pages, unlimited QR codes.

RM: Who are some of your clients?
NF: We have done work with TAG Heuer, Hearts on Fire, Tissot, Spazio24, Fred Meyer Jewelers, Aetrex and others in the luxury brand space.

RM: Where do we go from here?
NF: We see the 2D barcode market ready to explode here in the U.S., and taking on a presence much like that found in Japan and Europe, which are ahead of us in many different ways. From our perspective, 2D barcodes will transform traditional print advertising and create a much richer, and more social, user experience for all.

RM: Thank you Nick.

Tissot Watches Utilizing QR Codes and Augmented Reality

2010-07-18T18:06:00.000-07:00

Tissot is a Swiss watch brand who has emphasized new technology to build superior timepieces, this is evident when you wear one. The brand, est. in 1853, also understands that using new (online) technology can help them communicate more efficiently with buyers. They recently launched an Augmented Reality app on their e-commerce site www.shoptissot.com where consumers can try on virtual watches. The video demonsrtaion is below. This is the BEST use of AR that we have seen out of a consumer luxury brand by far. Watches seem to have a bright future with augmented reality judging by this video. What's next for Tissot, NFC mobile marketing?

Tissot is also an official timekeeper of MotoGP and getting ready for the MotoGP Red Bull Grand Prix at Laguna Seca where their ambassador, Nicky Hayden, will be one of the favorites to win. Tissot will host fans in their tent at the track July 23-25th as they support Nicky Hayden and MotoGP. Some of the promotional materials (visuals) that are being used for the race feature QR codes (our favorite) and mobile content about Nicky Hayden, the event and watches endorsed by MotoGP. The codes are used in a delightfully intelligent way, as each fits specifically to how it's being used. The images posted are of 5" X 7" showcase displays, 3" X 3" stickers and 40" X 80" banners. The qr codes and mobile website were created with the Tappinn mobile website builder.

Calvin Klein Jeans QR Code Billboard in New York City (Pics and Video)

2010-07-11T15:12:00.000-07:00

Calvin Klein Jeans have been know for edgy billboards but in a different way. Check out this giant Calvin Klein Jeans QR code billboard on the corner of Layafette and E. Houston in NYC! The code directs users to a sizzling hot 30 second video, Calvin Klein style. This is another big step for QR code exposure and it makes me wonder why more advertisers aren't making the most of their billboards by doing the same. I scanned this code from over 100 yards away.

Ze Jewelry Goes Mobile in Engagement 101 Magazine (QR Codes)

2010-07-07T12:38:00.000-07:00

Ze Jewelry is a designer and manufacturer of wedding and engagement rings as well as diamond and colored gemstone jewelry including bracelets, necklaces, earrings and pendents.

In the newest installment of Engagement 101 Magazine, Ze Bridal uses a QR code in their ad featuring 5 different engagement ring styles and wedding bands. The QR code directs users to a landing page where they can view MORE styles related to the ad and share them from their phone. The landing page is clean, simple and most importantly, MOBILE. Each style has it's own product page which can be "liked" on Facebook. The Ze Bridal mobile site is simple to navigate, shop and share. I have attached screenshots below.

Canvas Magazine Does QR Codes

2010-07-06T06:24:00.000-07:00

Canvas Magazine (www.thecanvasmag.com) is a print industry publication that supports print sales and marketing executives. In the June issue they dedicate the magazine to explaining QR codes and how they can be used to enhance print marketing efforts. Most of the ads within the magazine feature QR codes but not too many of those codes connected to "mobile" content. The codes were just a link to the company home page. It felt good flipping through the magazine and seeing QR codes galore. This is the way it SHOULD be.

Hot Bavarian Girls for QR Codes

2010-06-28T06:52:00.000-07:00

Here's a pic of a HOT Bavarian girl wearing a QR code at the World Cup with some nerd. God bless.

Verizon "Droid" Posters Feature QR Codes

2010-06-28T06:45:00.000-07:00

It's been no secret that Google and Android have embraced QR codes as an easy way to share information and apps. While in Chigago, IL for a wedding, I stumbled across these posters on the side of a building using QR codes. Funny thing is that the movie poster above do NOT feature QR codes but the Verizon "Droid" posters do (I personally think that the movie industry needs get with it) . The codes direct you to the same landing page for Iphone users as the same ad run in People Magazine. The codes are much more friendly to Android devises with links to hot new apps for the OS. For the Iphone, the content is blah, which isn't surprising.

QR Codes "In The Wild"

2010-06-23T06:59:00.000-07:00

Here are some more pics from the JCK jewelry show 2010 of brands using QR codes.

Microsoft Tag in Details Magazine is Nothing Special

2010-06-17T13:23:00.000-07:00

Microsoft Tags are being used on a Kenneth Cole watch ad in Details Magazine this month June/July 2010. We are a QR code blog and haven't spent much time observing MS Tags in action. It's time to find out what they are all about BEYOND the CODE. Watch the video for more.

Hearts On Fire Continues to Dazzle the QR Code World

2010-06-14T17:13:00.000-07:00

This is what "BEYOND the CODE" is all about! Hearts On Fire continues to dominate the world of QR code marketing by offering custom mobile content (Smart Sites) for each audience of readers that is targeted and sharable. In this case it's the readers of Harper's Bazaar and The Knot. By scanning the QR code readers are taken to a custom landing page with info about the particular styles with social links, including the Facebook "like" button.

Most brands who have been early to incorporate QR codes into their print media have been doing it wrong. The content isn't mobile or it's hard to share and gimmicky. Hearts On Fire is doing it right. Check out the video and see how. Cheers