Starbucks & Lady Gaga Team With QR Codes

 

Starbucks is helping Lady Gaga promote her new album by inviting customers to go on a 2-week digital scavenger hunt. "SRCH by Starbucks featuring Lady Gaga", as the initiative is called, will start with an in-store QR code scan on May 18th beginning at 10am PST. Gaga fans can scan QR codes on Starbucks banners and other materials to receive clues about the puzzle. They will then be instructed to decode messages from the SRCH blog and follow the hunt. Starbucks isn't new to using QR codes as they dabbled using them for mobile payments last year. Also, Starbucks has recently updated their myStarbucks app to scan QR codes for iPhone!! This looks like a pretty cool. Below is a short video and the QR Code. 

Cha-Ching, QR Codes Are Money at Starbucks

It looks like Starbucks is moving forward with the mobile payment pilot program that they rolled out in San Francisco and Seattle to over 300 New York City stores. This will not only help manage the long lines that New Yorkers dread, it will also be another monumental step forward for QR code recognition. I LOVE the idea of people associating QR codes with money!! This spells VALUE. QR codes will be seen as a form of digital currency to Starbucks goers who are newbies to mobile codes, which is freaking fantastic! Once the consumer masses identify QR codes with Cha-CHING, it's GAME OVER. Consumers will forever equate QR codes with value.

Mashable story here