Sunday, February 21, 2010
I am not a fan of proprietary barcodes or the content they are connected with. Scanlife's EZcode is a matrix code (or 2D bar code) created by ETH Zurich and was exclusively licensed to Scanbuy in 2006. EZcodes are not open like QR codes although they have been successful in getting early placements in widely distributed publications. Most other Scanlife campaigns I've seen lead users directly to a video.
Featured in the March issue of Esquire in the style pages, EZcodes give readers the opportunity to buy clothes out of the magazine if they scan the code associated with the product. Users are directed on their mobile phone to an uneventful landing page where they have the option to buy as well read style tips linking to Esquire's regular website. I was ultra unimpressed. This is a step forward for the sake of awareness but there are many more opportunities outside the closed doors of Scanlife.
Here is a screen shot of the landing page for the suede boots. Blah! It can't even read, "Buy THEM now." Where's the connection here? I could go on and on about this but I'm going to save it. Tappinn will speak for itself.
Saturday, February 20, 2010
Blackberry messenger 5.0 has included a QR code reader in the latest software update. Users can now share QR codes containing links, phone numbers and other contact information. Better yet, they can read Tappinn QR codes in magazines and retail stores using the phone's camera and the BB messenger app together.
Welcome to the future, Blackberry. Please ditch the keyboard and get bigger screens too!
Tuesday, February 16, 2010
OMG! I'M IN LOVE!
Gizmoto..............."Not only is HTC's Legend their best-looking Android phone to date, I'm going to throw my hat in the ring and say it's the best-looking Android phone period. Created from a single piece of aluminum, it's more than MacBook-esque"
"Running Android 2.1 with HTC Sense, it's got a 3.2-inch AMOLED screen with 320 x 480 pixels, capacitive but of course. The camera is 5.0-megapixels with autofocus and flash; there's a 600 MHz processor and 512MB ROM (with microSD card slot), 384MB of RAM. The battery is 1300 mAh, so a bit less than the Hero, and the usual Wi-Fi, Bluetooth, and GPS are included"
The Green Cow, eatery and catering company, has decided to use QR Codes to promote their menu and build Facebook friends. The quaint New Jersey establishment bordering the Hudson River serves a variety of cuisine between breakfast, lunch and dinner. Nestled on the corner of Essex and Hudson, across the street from Goldman Sachs. The Green Cow sees a ton of foot traffic which they are hoping QR codes will help convert.
"Almost everyone we see now has a smartphone!" says, Shobaum, Green Cow manager. "Why not give them the opportunity to share our menu on their phone!? Not only that, we have made it easy for those same smartphone users to become a fans of us on Facebook and read our Google reviews!"
Green Cow used the Tappinn platform to create the content or "Smart Site" used for the campaign. They built pages centered around each portion of their menu linking other pages back together. Basically the site functions like an app but works across all mobile platforms so an Iphone user can view the same content as a Nexus One user without having to download separate apps. The platform also generates the QR code that smartphone users can scan to be directed to the content. Even more shocking was what the cost to build the Smart Site. ZERO, NADA. The only charge is when people actually engage with the QR codes, and it's pennies. What a Phenomenal concept! QR code pay-per performance marketing is the future.
Sunday, February 14, 2010
Not sure about the stylus. Soooooo 2005!
The ITG xpPhone is set to be the world's first Windows XP phone. It's being released in China first so we'll be able to get a glimps before it hit's the U.S. I'm interested in this Windows XP OS. Here are some more pics
Brands and Retailers that sell out of physical (brick and mortar) locations have opportunities unlike ANYONE in this new era of social marketing. Think about it, shoppers are now carrying around the internet in their pockets! Give them the opportunity to share YOUR content while they are in the store! Target products and allow them to easily become a fans on Facebook from their phones. Walking into a retail store should be like stepping on the moon, a galaxy of wireless content swirling. The possibilities are endless.
Retailers need to create a wireless information superhighway within their walls, beaming with Wi-Fi and mobile engagement touch points such as QR codes. Give shoppers digital content to take with them or share on social networking sites. THIS is the future the the retail environment. ENGAGE the mobile user! MOBILE MOBILE MOBILE. I'm out of breath.
The"connected" shopper can be lethal for your brand if you can harness their power. GAME CHANGER. Call them Mr and Mrs Viral. Focus on creating digital content that they can share from the store and you won't regret it. NO, I'm NOT talking about apps!
There is a HUGE reason that we haven't seen retailers latch on to this concept! It hasn't been EASY enough to create the type of mobile content needed to engage the shopper. Tappinn is a platform for retailers to create/publish unique mobile web pages (Smart Sites) FAST and EASY using QR codes as hyperlinks in the physical world. Mobile advertising is too focused on apps right right now. Marketing is all about delivering the EXACT message ant the EXACT time. Creating "Smart Sites" for products for the retail environment that can be updated and managed is the only way to deliver VALUABLE FRIENDABLE SHAREABLE content to shoppers so they will engage with you in the future while sharing you in the present.
Saturday, February 13, 2010
South By Southwest (SXSW)2010 offers a unique experience of music, films and technology. The festival and conference runs March 12-21 on Austin, TX. This year SXSW is giving attendees an easier way to keep track of who they connect with at the shows. Each person will be given a badge with their photo along with a QR code. The QR code acting as a "follow me" button for smartphone users who scan the code with their phone. Once the QR code is scanned, it automatically stores the users information on their my. SXSW, a social site tied to the event. SXSW say's this should cut back on amount of paper waste left behind in the wake of event by eliminating business cards . Also, it's a more seamless way of making connections within a mass of people.
I am thrilled that SXSW decided to QR codes. We will be paying close attention any feedback attendees have regarding the new technology. QR codes have a variety of applications and this is just another example of that.
Thursday, February 11, 2010
WHAT! They didn't call me!? Being a Michigan native, I assumed that I would be the first to know about any decisions made about QR Codes by the Red Wings. Lol.
Wednesday, February 10, 2010
Tuesday, February 9, 2010
Print is DEAD. I'm sure you've all heard. DON'T BELIEVE IT! Print is NOT dead but the advertising revenue model IS! Wireless connectivity has evolved to where it can HELP magazines and newspapers if they are SMART. Sure, there is far less print media distributed today that there was 10 years ago. Sure, ad revenue from print has plummeted. Sure, the internet is everywhere. SURE SURE SURE. Let me tell you my friends, PRINT will be a cornerstone of the NEW "anywhere" media revolution. Call it a physical PROP in a virtual world. Print will be the dominate carrier of QR codes and other forms of technology to that will help market to the emerging mobile culture. Augmented reality and QR codes all need touchpoints to reach the masses and PRINT will offer that, in droves. Once print advertisers can find ways to interact with smartphone users via the mobile web they will open the door to all kinds of opportunities to create "viral print". Click-able print hasn't existed until now. Advertisers need to focus on engaging magazine readers by offering them value by digging deeper and engaging the ad with their mobile smartphone. Think about giving readers the ability to SHARE your ad from a magazine in a supermarket. Connecting mobile digital content with physical media is what TappInn is all about. www.tappinn.com
Monday, February 8, 2010
Saturday, February 6, 2010
Friday, February 5, 2010
Thursday, February 4, 2010
Wednesday, February 3, 2010
The Duratran Company and Tag Heuer have been partners for over a year now. Together they have been servicing signage requests from the top retailers in the world. Through the Duratran Company's signage ordering platform, Tag Heuer can deliver custom duratrans, posters and window vinyls to their accounts FAST. How Fast? Most orders are shipped within 48 hours with many orders shipping the same day! Not only does The Duratran Company's signage order platform run robust reports to manage 1000's of their retailer's signage, it allows sales reps for Tag Heuer to place duratran orders under their own unsername and password for their accounts. This cuts out an enormous step in the process creating a faster, smoother experience. When the visual managers for Tag Heuer log in they can see the signage requests from their sales reps and with one click can forward them on to The Duratran Company. This is an outstanding system that is about to get better.
Today the companies announced that they would be adding the department store giant Macy's into the mix. Macy's will have direct access to The Duratran Company's order platform to place Tag Heuer visual requests. "This it going to help everyone" said Casey Ford, CEO. "Macy's will enjoy incredible service and Tag Heuer will enjoy more sales.
Visuals are often overlooked by brand managers as a key ingredient to effective retail marketing. Tag Heuer acknowledges the importance of this and are encouraging retailers such as Macy's to order products that will assist sales of Tag Heuer watches. They understand that "1 size fits all" signage doesn't work and you have to be flexible when fielding requests. The Duratran Company gives Tag Heuer that advantage.
Today marketing is all about delivering the RIGHT content and the RIGHT moment. What better place to offer unique digital content about products then in the actual store. This content needs to be formatted for ALL smartphone browsers and not just be some fancy fluffy iphone app. The content also should be easy to share and offer some sort of value. (mobile coupons, ect) Think about this... a store could makes it easy for smartphone users to Twitter or Facebook products while in your store. The ideas are endless!
There is an enormous opportunity for brick and mortar stores to capitalize on the mobile web and the connected shopper. Engaging consumers while in the store with valuable, sharable content about their products IS the future.
Where do you fit in? Are you giving away wi-fi to your shoppers? Is your content formatted for the mobile apocalypse?