Scan To Win a Tissot Swiss Watch in New York City

Tissot Swiss Watches has launched a "Scan To Win" QR code campaign with their retail partner Diamonds and Dials in New York City, powered by TAPPINN. The store is located at the crowded intersection of 34th st. and Broadway in Herald Square across the street from Macy's. The QR code is located on a 3ft X 7Ft sign outside of the store and resolves to a mobile landing page entry form where people can enter their name, email and state to win a Tissot PRS 330. In the history of retail signage, I would argue that there hasn't been a more interactive sign. Tissot isn't new to awesome QR code campaigns. Click here for more.

Hearts On Fire Continues to Dazzle the QR Code World

This is what "BEYOND the CODE" is all about! Hearts On Fire continues to dominate the world of QR code marketing by offering custom mobile content (Smart Sites) for each audience of readers that is targeted and sharable. In this case it's the readers of Harper's Bazaar and The Knot. By scanning the QR code readers are taken to a custom landing page with info about the particular styles with social links, including the Facebook "like" button. 

Most brands who have been early to incorporate QR codes into their print media have been doing it wrong. The content isn't mobile or it's hard to share and gimmicky.  Hearts On Fire is doing it right. Check out the video and see how. Cheers

QR Codes vs. Typing URL's

This video says it all! People who have had a bad experience with QR codes due to phone speed NEED to watch this! Most Blackberry's offer a less than pleasant experience when it comes to scanning QR codes. In the old days you would have to snap a picture of the code and WAIT for it to send back the information. Depending on the mobile browser being used to view the content after the code scan, it can be SLOW and discouraging. The next generation of smartphones offer users a seamless connection with QR codes that is radically faster than past generations. Check it out!

Build Social Voice InThe Retail Enviroment With Mobile Content

Retailers need to wake up and smell the roses. I don't get it! Instead of RUNNING from the wireless/mobile revolution, they need embrace it! Give it a big sloppy kiss!

Brands and Retailers that sell out of physical (brick and mortar) locations have opportunities unlike ANYONE in this new era of social marketing. Think about it, shoppers are now carrying around the internet in their pockets! Give them the opportunity to share YOUR content while they are in the store! Target products and allow them to easily become a fans on Facebook from their phones. Walking into a retail store should be like stepping on the moon, a galaxy of wireless content swirling. The possibilities are endless.

Retailers need to create a wireless information superhighway within their walls, beaming with Wi-Fi and mobile engagement touch points such as QR codes. Give shoppers digital content to take with them or share on social networking sites. THIS is the future the the retail environment. ENGAGE the mobile user! MOBILE MOBILE MOBILE. I'm out of breath.

The"connected" shopper can be lethal for your brand if you can harness their power. GAME CHANGER. Call them Mr and Mrs Viral. Focus on creating digital content that they can share from the store and you won't regret it. NO, I'm NOT talking about apps!

There is a HUGE reason that we haven't seen retailers latch on to this concept! It hasn't been EASY enough to create the type of mobile content needed to engage the shopper. Tappinn is a platform for retailers to create/publish unique mobile web pages (Smart Sites) FAST and EASY using QR codes as hyperlinks in the physical world. Mobile advertising is too focused on apps right right now. Marketing is all about delivering the EXACT message ant the EXACT time. Creating "Smart Sites" for products for the retail environment that can be updated and managed is the only way to deliver VALUABLE FRIENDABLE SHAREABLE content to shoppers so they will engage with you in the future while sharing you in the present.

Wi-Fi Retailers. Where Are They?

I'm SHOCKED that retailers have not embraced smartphone users and the mobile web by offering shoppers free wi-fi within the store for a faster web experience. I walked into the Gap today in mid-town Manhattan and couldn't get wi-fi to my Iphone. WTF? Are they afraid, or just not concerned with my need to connect? More and more shoppers are using the mobile web to research products WHILE shopping. Why wouldn't retailers look to enhance this experience by offering them a fast way to explore products online while in the store? Every retailer should offer free wi-fi and embrace the mobile web within it's walls. It would give them the opportunity to create custom content that could ONLY be found in that particular store, a unique advantage over E-tailers.

Today marketing is all about delivering the RIGHT content and the RIGHT moment. What better place to offer unique digital content about products then in the actual store. This content needs to be formatted for ALL smartphone browsers and not just be some fancy fluffy iphone app. The content also should be easy to share and offer some sort of value. (mobile coupons, ect) Think about this... a store could makes it easy for smartphone users to Twitter or Facebook products while in your store. The ideas are endless!

There is an enormous opportunity for brick and mortar stores to capitalize on the mobile web and the connected shopper. Engaging consumers while in the store with valuable, sharable content about their products IS the future.
Where do you fit in? Are you giving away wi-fi to your shoppers? Is your content formatted for the mobile apocalypse?

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