Starbucks is using QR codes and mobile websites to encourage in-store customers to sample coffee and vote for their favorite brew. The QR codes are presented on the coupon handouts being given out to taste testers. I happened to snag a few, duh!
This is tremendous way to interact with customers on the mobile web! Starbucks used voting and Facebook commenting from QR codes to facilitate a mobile conversation amongst customers about new products. Once the vote is cast, it appears on the users Facebook wall to further broadcast the conversation. Starbucks continues to raise the bar with how we interact with mobile customers, remembering that mobile is social, and authentic conversation and opinions rule.
Past Starbucks QR Code news:
Starbucks and Lady Gaga Team With QR Codes
Cha-Ching, QR Codes Are Money at Starbucks