New QR Code Frame Ideas From Tappinn

There are plenty of opportunities to drive fascination and attention to your QR codes without actually touching the code graphically. We've all heard of "designer QR codes" that require code manipulation and testing. Tappinn calls theses "frames" and they are intended to be a visual call to action that can also include "download QR reader" text instructions and content information. Positioned in a way to cushion the QR code, the text and colour imagery frame the code in a compact and scalable way. QR code frames are an interesting new trend in mobile tagging that anyone can execute! 

Top 10 Truths of Mobile Tagging with QR Codes

#1 The mobile web is distinctly different than the desktop web.

Great content that is built for mobile tagging and delivered through QR codes is designed with the mobile user experience in mind. Properly formatting content to fit all smartphone screens and browsers seems obvious, but this basic concept has been often overlooked. Slapping a QR code on an ad that links scanners to a pre exiting, non-mobile web page is unacceptable and does not make your brand look “tech savvy” at all. When scanning QR codes, most users are time constrained and thus have a short attention span. Mobile tagging is all about jumping into the palm of consumer's hands, give them content that fits.

Special note: Encourage quick transactions such as coupon signups, geo mapping, and Facebook “likes” within your mobile tagging landing pages. Special consideration should be paid to the context. This is what separates mobile tagging content and QR codes from regular desktop web browsing. Large buttons and simple "touch" navigation are crucial to user experience. Keep pages informal and 2-way by embedding Twitter profiles, commenting, and contest form signups. Also, position the call, email and V-card buttons close by. A typical smartphone screen is 2” x 3”. Make the most of that real estate.

#2 Context is God.

As mentioned above, time plays an important role in a great mobile user experience. But even with mobile optimized content that is quick and takes little time to navigate, a user’s view of efficient time spent cannot be measured without putting the mobile content in context with the experience. It is important to make sure content “fits” the scan event. For example, a scan going directly to a facebook fan page does not fit unless the print message lets the user know that is where they are going. Mobile users expect content that is in context to what the anticipated experience is. If a user thinks they are scanning a code for special discounts or coupons, the content better deliver. Out of context content discourages future scanning and engagement while proper context and a great user experience is the seed for a brand / consumer relationship that fosters a viral message through sharing.

Deliver value anywhere possible. This is all about content and context. What is value and where can it be delivered? This is the million dollar question and the answer is evolving. The mobile environment is a swirling terrain with unlimited possibilities. Value doesn’t need to always come from monetary reward like coupons but rather can be the exclusivity of the information related to the environment. The Yankee Group has coined this as the ‘anywhere’ era of web content because today’s content can be consumed anywhere from a web-enabled mobile device. Create and deliver content and offerings that makes sense to your market and help shoppers make honest buying decisions related to their location. Give customers the feeling of instant education-gratification. If it's a magazine, consider the readers of THAT magazine and offer exclusives to target content around that group of readers. Change mobile tagging content often! A QR code that leads directly to video in a loud atmosphere might not be as powerful as a landing page where users can select a particular form of content they want is much more effective. CNN recently debuted QR codes on T. V. during the Republican Presidential Debate that led users to exclusive content related to the debate including an interactive poll.

#3 Mobile sharing fulfils basic human needs.

Sharing content (photos, links, status updates, opinions, location ect) over the desktop PC web has become ridiculously popular over the last 7-10 years. Sharing content over the mobile web is still pretty new, but shows explosive potential as phones get faster at browsing and scanning QR codes. Research shows that once users use a mobile device for social, it becomes the preferred social site interaction device of choice.

Use sharing as a motivator to scan. We’ve already seen the popularity of text messaging (texting) and Twitter (tweets) status updates which are both mobile born forms of communication and sharing. Your mobile tagging web pages need to be easy to share “on the go”, shopping galleries, product pages, instructions ect. and also easy to share on (e.g. comments, ratings). Encourage mobile tagging users to share your content on Facebook, Twitter or email by giving them the opportunity, today this transaction can take place anywhere! Also, make sure that the mobile content is accessible on a desktop browser; content is often shared from a mobile device but accessed through a desktop web portal. Mobile to desktop sharing is still prominent and needs to be considered.

#4 New Smartphone users are born every day. Literally 100 THOUSAND of them!

It’s easy to be discouraged by low scan numbers in the early stages of your mobile tagging efforts. Don’t be. Mobile marketing is about telling your story thru a series of conversations. Remember that results are cumulative. They start with the first scan, and build to lasting relationships with your users. Every new scanner is a relationship that you wouldn’t have had without mobile tagging and it’s important to remind yourself of that. The growing list of consumer proselytized smartphones like the Iphone 4, Evo 3D, Droid and Nexus S are an obvious indication that the demand for the mobile web is only skyrocketing. Focus on building a dynamic mobile tagging experience and users will come. Every engagement you get by a mobile user scanning one of your QR codes is a connection far beyond any traditional marketing thought to date. This is the first step in a new relationship. Some of your consumers are converting from function phones to smartphones right now!


#5 What’s behind the QR code is most important. 

Focus on user experience over QR code aesthetics. Flashy, custom QR codes can boost your QR code campaign's recognition by building BUZZ and identity, no doubt. However, it’s early in the game and consumer recognition is still relatively low, so don’t spend too much time trying to make your code look cool. Customized designer QR codes can’t be duplicated near as efficiently for robust tracking in different applications. It gets tricky if you run a nationwide magazine campaign with 6 splits and you understand that it is smart to have a separate QR code for each split in each magazine.

#6 QR Codes are here to stay.

No doubt about it. They fascinate people. There has been an ongoing debate between marketers on Twitter and Gizmodo about whether QR codes will hit “mainstream” in the U.S. The answer is a resounding YES. There isn’t a better visual prompt than a QR code to engage mobile users to take action on their phone in the physical world. Technologies that take a healthy long time to develop into mainstream culture (as QR has in the U.S), usually don’t go away quickly. Especially when they’re connected to such an enormous segment like mobile. Scanning QR codes will be popular for years to come. There are several catalysts driving mobile web consumption that will co-exist effectively in the future. Augmented reality and NFC will only fuel QR codes and mobile tagging. Over the next 5 years, QR codes will develop into the most universally recognized prompt for mobile web use in the world. You can bank on it. Ignore this fact at your own peril.


#7 QR codes are the only universal 2-D barcode.

QR codes are the only open and globally used 2-D barcode, therefore friendly to entrepreneurs and innovators worldwide. There are several codes that fall into the "2-D Barcode" family with QR codes, but are NOT actually "QR codes". The QR code is widely known for its three squares in the corners of the code. Microsoft Tag, Scanlife's EZ code and SnapTag are often called QR codes when they are not. Proprietary codes really aren’t cool. The big problem with these proprietary codes is that they can only be read by their propriety app which has fragmented the entire 2-D barcode sector. So "QR code" readers can't scan Microsoft Tags, ect. Last we checked there were over 80 different applications (not including the dozens of retailer apps with QR code readers) that read QR codes, and none of them could read a Microsoft Tag. Do you get it? Yes QR codes are strange looking, but they scream “scan me” and that makes them valuable and internationally recognized.

#8 Instructions are important.

Keep in mind that a majority of users are still "first timers". Make it easy for them to download a QR code reader specifically for their smartphone operating system. This is crucial.

A couple of effective methods are being used to help educate users about how to download an app that can scan QR codes. A lot of marketers use short codes that can be easily texted and responds with a link back to the user that will lead them to where they can download a QR code reader. Another method is to provide a short URL (like Tappinn.mobi) that users can type into their mobile browser and retrieve a reader. The landing page should be set up to visually guide people to the correct app with icons for each OS (Apple, BB, Android, Windows, and Nokia). We see a day where Facebook incorporates a QR code reader into their app, problem solved.

#9 Using a QR code management software platform yields superior results.

A typical QR code mobile tagging campaign can utilize 100’s of unique QR codes to optimize analytic results. Generating QR codes and viewing analytic data from a QR code management software platform is so easy. This is the best way to run efficient and influential QR code advertising campaigns. The advantage to this is having a complete platform making it simple to build, organize, deploy and track 100's of custom mobile landing pages and QR codes all under one platform. Advertising campaigns that are robust in nature can target mobile content to publications, retailers, T.V. and the web. There are several platforms on the web dedicated to QR code advertising management, but there is only one that seamlessly combines page building, QR code management and tracking in one solution. See it here:

#10 Mobile tagging is fun! 

It is the dawn of a new day. Connecting mobile web content and offerings to existing physical print media is an incredible concept. QR codes are bridging stagnant and impotent Medias into virile and viral mobile engagement. The new forms of communication harnessed by the smartphone device equate to new opportunities to connect with your customers. Most marketers get goose bumps just thinking about the possibilities! Get creative and think big.

Tesco Virtual Stores Utilize QR Codes

Wow! This is an amazing video. Tesco creates a virtual store at a subway station in South Korea where shoppers can browse naked displays with pictures of products and purchase them by scanning the QR code on the display.

Dunlop Tennis Using QR Codes as Coupons

Dunlop Tennis is using Tappinn QR Codes to attach a mobile web coupon for a free Black Widow stringing with purchase of a Biometric racket. When the QR code is scanned users are delivered to a Tappinn mobile page containing the Dunlop coupon which can be presented with your phone screen at participating PGA Tour Superstores and Your Serve Tennis. The print ad itself can also be used for the same incentive. It's great to see more QR codes being used as mobile coupons. Nice! This is how it's done...

Tappinn Rolls Out Mobile Video Embedding

Tappinn has added YouTube video embedding into its QR mobile page building platform. This allows subscribers to build customized mobile video landing pages to use with QR codes. Linking video directly to QR codes has been popular in the early phases of mobile tagging but it has been used as the sole function of the code. If a user is in a loud area and the code links directly to video, without other options you might lose the user's attention. This solution encourages action that augments the video by accompanying content and promotions with it. Check out the sneak exclusive screen shot below!

BEYOND the CODE.   

Tissot and Tony Parker Team Up With QR Codes in WSJ

Tissot Swiss Watches and Tony Parker have teamed up with the force of QR codes and Tappinn in today's Wall Street Journal. Tissot is reminding everyone to set their watches forward an hour for daylight saving time on March 13th. I'm all for that!

Macy's QR Codes Give Backstage Access To Shoppers

Macy's Backstage Pass is a new mobile initiative that will utilize QR codes and SMS within Macy's stores . Backstage Pass will provide shoppers with essential tips, latest trends, advice and inspiration straight from their favorite style icons all from their phone. Shoppers can scan QR codes or send a text to receive videos from celebrity designers and fashion experts giving backstage access into what inspires them.

The App Factor Will Drive QR Code Scans Into The Future

image via QRarts

While the mobile web continues to grow at a staggering rate, and web-enabled smartphone devices steadily speed up, the mobile tagging world is organically growing into a beast. From the outside, the segment looks splintered to many. Proprietary 2-D codes, 1D UPC codes, open QR codes, app readers, content offerings, direct vs. indirect, micro sites and analytics all dominate discussions amongst advertisers looking to incorporate mobile web content and offerings via mobile codes into their print. Everyone is looking for ONE standard 2-D code or ONE standard app for 2-D codes, but in a world of over a half million apps, is that even practical? People are scanning! The more apps scanning codes the better, this will only breed innovation. Here’s my take.

QR Code mobile apps can dramatically drive QR code scans and increase the code's connotative value by offering rewards and incentives to app users who scan codes, encouraging them to be more active with their scanning habits. This can increase the value of the code outside of the original ad offering. If this concept can be accepted enough it will help the entire industry. This is how multiple winners can emerge (code, apps, brand, user). You heard it here first! There is a real opportunity to add a NEW layer of value to the QR code scanning transaction that NOBODY in 2-D barcode land has exposed, YET….Leave it to the Captain of The QR Code Galaxy, yours truly.

To this day, out of all 2-D and QR code reader apps, NOT ONE is offering anything other than simple scanning function to drive user scans. By that I mean, QR code reader apps have a sole function to scan QR codes and track scan history, that’s about it. With the exception of certain sharing features, apps haven’t participated in the “scan value” much at all. Up to this point, everything has hinged on the advertiser to deliver. Some have succeeded, lots have failed.

Stickybits and Shopkick have introduced an early model that rewards users for scanning specific product 1D UPC codes. This is part of a larger location based shopping app. The promotions encourage scans by offering rewards via credits as currency (i.e. kick bucks) and notify users of new scan promotions, often offering special incentives to scan certain products.

The same model can naturally transfer over to the 2-D code world. The next “killer” app to scan QR codes in the future will be offering “killer” incentives to scan codes in the wild. Get it? Also, this will allow many co-existing scan apps and 2-D codes because of the mass niche universe we live in. Again, 500,000 apps we’re talking about. The QR code and content that’s behind the code will still carry the same weight but there will be an X factor driving the scan coming from a variety of different apps. Imagine receiving an email from a QR code reader app telling you the month’s different magazines to pick up and scan ads within to redeem app rewards, not to mention what the advertiser is actually offering. It’s this kind of collaboration that will fly. The success of levels and badges like Foursquare and Stickybits have incorporated should be an indicator to QR code readers that people like to be acknowledged for usage.  Incorporating these types of incentives into QR code scanning can only help everyone by adding another dimension of value to the QR code scanning experience with your mobile smartphone. 

The market may seem fractured to many but recently it has become crystal clear to me. I believe it’s meant to be fractured, for innovation purposes, it needs to be. I believe there WILL be multiple types of adopted mainstream 2-D barcodes and hundreds of apps that scan them, as well as other emerging technologies, to transmit physical to digital value via the mobile web and encourage advertising engagements. So why wouldn't we see an NFC (RFID) advertisement poster with image recognition, augmented reality, QR codes AND Microsoft TAG.. all on the SAME poster?? This space is going to be THAT huge! Due to its openness, the QR code itself will be universally recognized, but consumers WILL be able to decipher them from other proprietary 2-D codes, associating 3rd party value by the app they use to scan. The evolution of the QR code reader app will not only drive scanning dramatically by offering incentives and rewards, it will also drive overall mobile web usage as an everyday part of our lives. There are over 70 apps that scan QR codes but pretty much all of them lack identity, they lack a cool factor that delivers value on its own. After this, I’m sure a few can rise to the challenge.

QR Codes Meet Digital Printing at PODi AppForum 2011

I will be speaking with Sharon Buntain, president of Tissot Watches U.S., at PODi AppForum 2011 at The Mirage in Las Vegas Jan 31 - Feb 2nd. Also on the guest list are Hamilton Chan from Paperlinks and Val DiGiacinto of The Ace Group... That sounds like a pretty solid crew to share experiences and insights involving QR codes and digital printing. Scan the HOT QR code above to see the Tappinn mobile site we made for the event! Follow on Twitter #AppForum11. VEGAS baby!

Music Needs QR Codes

Music is ripe for an advertising renaissance. QR codes and mobile tagging are poised to take this industry by storm introducing a plethora of new ways to promote music to smartphone mobile devices. Mobile digital downloads, sharing, and music samples can incentivize and augment advertising in newspapers, magazines, fliers, cards and posters like NEVER before. The opportunities to incorporate music downloads and artist info into traditional "brand advertising" are endless in this new mobile universe of "anywhere" web content. QR codes are the PERFECT vehicle because they "prompt" people with their engaging appearance and perceived value. The invention of the internet devastated the music industry over a decade ago, NOW the emergence of the MOBILE internet might be the BEST thing that ever happened to music culture. 

We  are starting to see some mainstream music artists use QR codes in advertising and packaging but this is only the beginning. The future will involve much more "collaboration" between music and traditional adverting and a model will emerge that brings value to everyone (music artists, brands AND mobile consumers). QR codes will be a fundamental new catalyst transmitting music from the physical world to a mobile digital one.

Here are some examples of Taylor Swift and Soulja Boy using QR codes and an awesome VIDEO example below from Japan.

his QR code marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.

Designer QR Codes by Tappinn

Branded QR codes are awesome. There are so many possibilities with QR codes from a design perspective to make them unique. This process involves time and testing which is a drawback especially for a GIANT QR code campaign that deploys 100's of unique codes on different medias. The initial days of generating a QR code for a generic website are over. Strategy and design innovation are taking this channel to new levels and blurring the lines between "traditional" and "new" media. Scan this QR code and see for yourself!

QR Codes Used as Post-its on Advertisements

True Romance is a collection of diamond bridal rings and affordable bridal jewelry that reflects classic American design. Using the Tappinn platform and "post-it" themed QR code frame, this bridal brand gets it right with QRcodes! I'm in love with post-it QR codes!  

Fox Network QR Codes. The Mobile Apocalypse Starts Now.

Fox Code. Gotta love it!. FOX Network has announced that they will be running QR codes after commercials to promote their fall lineup. I caught one last night for the new series, Lone Star. This is the 2nd best thing to a Facebook QR code IMO. No doubt that it brings HUGE exposure to QR codes and it's coming from a medium that had been an underdog to this point, TV. The code flashed quickly so I had to rewind my DVR to get the scan. It will be interesting to see how this evolves and if viewers pick up on it.

Apples and QR Codes

I have been playing abound with overlaying QR codes with images. Fruit works great! The vivid colors give enough contrast to do some awesome stuff. Here is a QR code and an apple! This is yet another example of why QR codes are better to work with for designers than other 2D barcodes. The versatility and room for freestyle allows designers have more fun!

Mobile Marketing Innovation at MotoGP Featuring Models Wearing QR Codes.

The dust has settled at Mazda Raceway Laguna Seca as the 2010 MotoGP Red Bull Grand Prix is a fast memory. The 3-day event was capped off by a Jorge Lorenzo victory followed by a Terrell Owens like celebration. For those who don't know, MotoGP is the premier motorcycle racing world championship; an eighteen-race series visiting fourteen countries, four continents and with pan-global television coverage. It's a big F@#k-ing deal. There are only two races in the U.S every year.

The event was buzzing with brands like Ducati, Honda, Red Bull and Oakly who were all trying to stake their claim in the hearts of race fans with promotional materials and products. The culture was thriving off colorful logos and brand presences.

The most impressive marketing effort came from the Swiss watch brand, Tissot. As the official timekeeper, they had an outstanding visual presence around the track. Tissot also got to host fans in a tent located on the infield of the track where they were selling watches like the Nicky Hayden 2010 T-Race limited edition. Within the tent were all kinds of fun thing to entertain and engage fans. From hot models wearing QR codes to a big screen TV with Augmented Reality, Foursqaure checkins and even a Nicky Hayden autographed helmet giveaway entry. The Tissot tent was rockin to say the least!

Not only were girls wearing QR codes on their shirts, QR codes were also featured on stickers, counter displays and even bus wraps! All codes resolved to different pages depending on their placement. This is by far the most impressive QR code mobile marketing campaign at a public sporting event that has ever been executed (show me proof otherwise). I might be a little bias though....All powered by Tappinn. Check out the video of scanning QR codes off of a model's shirt.

 

The QR codes and mobile "SmartSite" featured

-Event schedules
-MotoGP race calender
-Nicky Hayden videos
-Nicky Hayden mobile wallpapers
-Map of the track
-Watch gallery and shareable product pages
-Buy now options on watches

A video of the mobile "SmartSite" demo is at the bottom of the page. Enjoy the pics!

My Interview With 2DBarcodeStratagy.com

 Recently I had the pleasure of being interviewed by Roger Marquis at 2Dbarcodestratgy.com. Here is the interview.


RM: Nick, your background is in traditional commercial printing. How did you make the leap to 2D barcodes?
NF: Several years ago, when I was at The Duratran Company, we were trying to visualize how we could make our clients' traditional print ads and signage that much more engaging and effective from an ROI perspective and, while trying to come up with a solution, we recognized how more and more consumers were using their mobile phones to aid in the purchase process. As we set out to find a way to tie the print ads and signs with mobile phones, we discovered 2D barcodes, specifically QR codes. In 2007, I partnered with Casey Ford and Kevin Galbavi to form TAPPINN, and here we are. Casey serves as CEO and Kevin as CTO.

RM: The word TAPPINN is supposed to stand for something, can you explain?
NF: Yes, the "TAPP" portion of our name stands for "Transmission Activated by Permission Protocol," and the whole idea behind what we are about is permission based communications between the brand and the user or consumer. We see a world where mobile advertising will be led by the consumer, meaning it will be up to them to decide which ad they wish to view and read about.

RM: You also use the phrase "beyond the code" to describe your business, please elaborate?
NF: The web platform that we have built and offer to both ad agencies and companies is full-service in that it does much more than just generate QR codes. The platform goes "beyond the code" by providing clients with the ability to inventory and manage all of the QR codes they generate, develop mobile web sites, or what we call smart sites, and track and report on campaign activity.


RM: Speaking of the QR codes that your platform generates, why do your QR codes have a red square in the upper left hand corner?
NK: The red square in the upper left hand corner is meant to represent quality.

RM: Quality in terms of what?
NK: Quality in terms of content. Similar to the idea behind Intel's "Intel Inside" campaign, we want consumers to be able to see our codes, recognize the red square, and know that the mobile web site that it links to is a quality site with respect to content. And, by the way of content, we mean that the site will be easy for the consumer to navigate, targeted to the consumer's need or interest and offer consumers the ability for them to share it in a sociable way.

RM: What do you mean by "share in a sociable way?"
NF: To us, mobile marketing is all about the user experience and the ability for consumers to share what they like with family, friends, etc. So, when a consumer views a TAPPINN mobile web site, they will notice on the bottom of the page four icons, which can be used to: 1) Facebook "Like It", 2) Twitter share, 3) email or 4) create their own QR code. We make it extremely easy for consumers to share and be social.

RM: What makes your creative design work different from others?
NF: When designing a 2D barcode-based print ad you can do it in one of two ways. First, you can design the entire ad and then insert the 2D barcode. Second, you can design the ad with the barcode in mind and then develop the entire ad around the code itself. We believe the second way makes more sense strategically and this is what we do with all of the ads that we are asked to design for our clients. It is also worth noting that often times the barcode becomes the ad's call-to-action, so here too we pay particular attention to where the QR code is placed and what it looks like.

RM: As I understand it,  you use open source to generate your QR codes. Could you speak more to this?
NF: Sure. In today's market, there are a few companies that generate proprietary 2D barcodes, which means that unless you have the scanner/reader software which corresponds with their proprietary code you will not be able to scan/read the code properly and link to the mobile web page that's intended to be seen. As an open source platform, we generate codes that can be scan/read by most any scanner/reader software. At a time when consumers are just learning about and getting used to 2D barcodes, we believe it makes more sense to make it as easy, and open, as possible for them to use and access the technology.

RM: If a company wishes to purchase your product what are the costs?
NF: We are a subscription site. Unlimited pages, unlimited QR codes.

RM: Who are some of your clients?
NF: We have done work with TAG Heuer, Hearts on Fire, Tissot, Spazio24, Fred Meyer Jewelers, Aetrex and others in the luxury brand space.

RM: Where do we go from here?
NF: We see the 2D barcode market ready to explode here in the U.S., and taking on a presence much like that found in Japan and Europe, which are ahead of us in many different ways. From our perspective, 2D barcodes will transform traditional print advertising and create a much richer, and more social, user experience for all.

RM: Thank you Nick.

Calvin Klein Jeans QR Code Billboard in New York City (Pics and Video)

Calvin Klein Jeans have been know for edgy billboards but in a different way. Check out this giant Calvin Klein Jeans QR code billboard on the corner of Layafette and E. Houston in NYC! The code directs users to a sizzling hot 30 second video, Calvin Klein style. This is another big step for QR code exposure and it makes me wonder why more advertisers aren't making the most of their billboards by doing the same. I scanned this code from over 100 yards away.

Canvas Magazine Does QR Codes

Canvas Magazine (www.thecanvasmag.com) is a print industry publication that supports print sales and marketing executives. In the June issue they dedicate the magazine to explaining QR codes and how they can be used to enhance print marketing efforts. Most of the ads within the magazine feature QR codes but not too many of those codes connected to "mobile" content. The codes were just a link to the company home page. It felt good flipping through the magazine and seeing QR codes galore. This is the way it SHOULD be.

Hot Bavarian Girls for QR Codes

Here's a pic of a HOT Bavarian girl wearing a QR code at the World Cup with some nerd. God bless.

Verizon "Droid" Posters Feature QR Codes

It's been no secret that Google and Android have embraced QR codes as an easy way to share information and apps. While in Chigago, IL for a wedding, I  stumbled across these posters on the side of a building using QR codes. Funny thing is that the movie poster above do NOT feature QR codes but the Verizon "Droid" posters do (I personally think that the movie industry needs get with it) .  The codes direct you to the same landing page for Iphone users as the same ad run in People Magazine. The codes are much more friendly to Android devises with links to hot new apps for the OS. For the Iphone, the content is blah, which isn't surprising.