Monday, June 13, 2011
CNN Debate With QR Codes and Twitter
The CNN Republican Presidential Debate was loaded with social and mobile goodies last night. QR Codes were flashed (long enough to scan!) throughout the debate boasting exclusive mobile content for viewers. This was a fantastic use of mobile tagging on TV and a good sign for TV networks that are getting familiar with how to display QR codes. The 'exclusive" mobile content was nothing special but it didn't suck, because it was mobile and relevant, which is a step in the right direction for QR codes being seen on TV in the future. The debate was also being discussed heavily on Twitter including the hash tag #cnndebate which was also prominent in the corner of the screen throughout the debate. CNN does a great job of incorporating Twitter discussions into their programming. This upcoming election will no doubt be one of a kind and mobile will play a big role.
Posted by Nick Ford at 6:39 PM