Serta is using TAPPINN mobile tagging websites and QR codes with their in-store advertising. Serta is known as the world's best mattress for good reason. The promotion highlights the Prefect Sleeper and iComfort Sleep System providing scanners with awesome mobile content to augment the shopping experience within the store environment. This is yet another brand using the TAPPINN platform to create mobile tagging awesomeness. These ads intentionally don't show pricing btw. Serta would'nt be in business if everything wad free! lol.
iComfort QR Code sample