Tuesday, December 6, 2011

Donate a Toy by Scanning a QR Code

Ebay has launched another mobile interactive storefront with QR codes, this time with Toys for Tots to encourage toy donations during the holiday season. Shoppers can simply scan the QR code related to the toy in the window display that they wish to donate and be instantly directed to a mobile landing page to complete the donation. The unique storefront is located on 35th and Broadway in New York City and another one in San Francisco on Post Street near the Union Square district. This isn't Ebay's first dynamic mobile shopping experience using a window storefront. Last month they built an "Inspiration Shop" that allows shoppers to make mobile purchases from the street by scanning the QR code in the store window next to the product. Below is a video of the Ebay Give-A-Toy Store that I shot. Enjoy!