Dunlop Tennis is using Tappinn QR Codes to attach a mobile web coupon for a free Black Widow stringing with purchase of a Biometric racket. When the QR code is scanned users are delivered to a Tappinn mobile page containing the Dunlop coupon which can be presented with your phone screen at participating PGA Tour Superstores and Your Serve Tennis. The print ad itself can also be used for the same incentive. It's great to see more QR codes being used as mobile coupons. Nice! This is how it's done...
Monday, April 18, 2011
Sunday, April 10, 2011
The Smart Jewelry Show is the smartest jewelry trade show in the industry. Hosted at Chicago's Navy Pier, the event was held from April 2-4th. Attendees were granted exclusive access into the world of QR codes and mobile tagging made possible by Tappinn. The experience highlighted the efficiencies of the mobile web within the trade show environment and how it can augment the buying experience. Trade show exhibitors each had a QR code linking to a mobile show profile with contact links, bio and social info. QR codes were also strategically placed around the convention center linking users to a mobile show guide as well as other helpful information. Trade shows have a lot of potential to exploit the advantages of the mobile web so it was nice to see the Smart Show and Tappinn use QR codes in a meaningful way.