Thursday, February 24, 2011

Macy's QR Codes Give Backstage Access To Shoppers



Macy's Backstage Pass is a new mobile initiative that will utilize QR codes and SMS within Macy's stores . Backstage Pass will provide shoppers with essential tips, latest trends, advice and inspiration straight from their favorite style icons all from their phone. Shoppers can scan QR codes or send a text to receive videos from celebrity designers and fashion experts giving backstage access into what inspires them.





7 comments:

  1. Good morning, I can't seem to scan this box with my BB, does anyone know what's wrong with it? Should I try and print it and THEN scan? It's so annoying.

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  2. Technology never rests!! Thanks for sharing!!

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  3. BB has a number of issues with scanning because of the OS. It is tricky. You can also try to scan onscreen with a download of Quickmark.

    I like they way they branded their QR codes but some phones will have problems with the limited white space.

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  4. Really smart advertising using cutting edge technology well integrated in their ad campaign

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  5. Wow! Nice article. I just read another interesting article about QR code and
    the title is Creative Uses for QR Codes in 2013.Hope readers would love to read this.

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  6. This is an interesting marketing strategy from Macy's. I usually buy my stuff from
    WHBM due to their regular online discounts.

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