Macy's Backstage Pass is a new mobile initiative that will utilize QR codes and SMS within Macy's stores . Backstage Pass will provide shoppers with essential tips, latest trends, advice and inspiration straight from their favorite style icons all from their phone. Shoppers can scan QR codes or send a text to receive videos from celebrity designers and fashion experts giving backstage access into what inspires them.
M site looks pretty good.
ReplyDeleteGood morning, I can't seem to scan this box with my BB, does anyone know what's wrong with it? Should I try and print it and THEN scan? It's so annoying.
ReplyDeleteTechnology never rests!! Thanks for sharing!!
ReplyDeleteBB has a number of issues with scanning because of the OS. It is tricky. You can also try to scan onscreen with a download of Quickmark.
ReplyDeleteI like they way they branded their QR codes but some phones will have problems with the limited white space.
Really smart advertising using cutting edge technology well integrated in their ad campaign
ReplyDeleteWow! Nice article. I just read another interesting article about QR code and
ReplyDeletethe title is Creative Uses for QR Codes in 2013.Hope readers would love to read this.
This is an interesting marketing strategy from Macy's. I usually buy my stuff from
ReplyDeleteWHBM due to their regular online discounts.