Starbucks QR Code Lets Customers Vote and Comment on Favorite Brew

Starbucks is using QR codes and mobile websites to encourage in-store customers to sample coffee and vote for their favorite brew. The QR codes are presented on the coupon handouts being given out to taste testers. I happened to snag a few, duh!

This is tremendous way to interact with customers on the mobile web! Starbucks used voting and Facebook commenting from QR codes to facilitate a mobile conversation amongst customers about new products. Once the vote is cast, it appears on the users Facebook wall to further broadcast the conversation. Starbucks continues to raise the bar with how we interact with mobile customers, remembering that mobile is social, and authentic conversation and opinions rule.

Past Starbucks QR Code news:
Starbucks and Lady Gaga Team With QR Codes
Cha-Ching, QR Codes Are Money at Starbucks

Donate a Toy by Scanning a QR Code

Ebay has launched another mobile interactive storefront with QR codes, this time with Toys for Tots to encourage toy donations during the holiday season. Shoppers can simply scan the QR code related to the toy in the window display that they wish to donate and be instantly directed to a mobile landing page to complete the donation. The unique storefront is located on 35th and Broadway in New York City and another one in San Francisco on Post Street near the Union Square district. This isn't Ebay's first dynamic mobile shopping experience using a window storefront. Last month they built an "Inspiration Shop" that allows shoppers to make mobile purchases from the street by scanning the QR code in the store window next to the product. Below is a video of the Ebay Give-A-Toy Store that I shot. Enjoy!

Pepsi Cup QR Codes

I'm not a fan of QR codes that lead directly to video, so this is disappointing. However, the scan numbers for the cup are encouraging. QR codes on beverage packaging can prompt large amounts of interaction. Check out the analytics here

Marlboro QR Code Offer

Gum Packaging QR Code

Wrigley gum packaging with a QR code

POP Displays With QR Code Offer

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Williams-Sonoma Window QR Code Cling

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