Sunday, April 10, 2011

QR Codes For Trade Shows Are Smart

The Smart Jewelry Show is the smartest jewelry trade show in the industry. Hosted at Chicago's Navy Pier, the event was held from April 2-4th. Attendees were granted exclusive access into the world of QR codes and mobile tagging made possible by Tappinn. The experience highlighted the efficiencies of the mobile web within the trade show environment and how it can augment the buying experience. Trade show exhibitors each had a QR code linking to a mobile show profile with contact links, bio and social info. QR codes were also strategically placed around the convention center linking users to a mobile show guide as well as other helpful information. Trade shows have a lot of potential to exploit the advantages of the mobile web so it was nice to see the Smart Show and Tappinn use QR codes in a meaningful way.






8 comments:

  1. You can also put the QR Code on a T-Shirt:
    http://www.etsy.com/shop/MerlonBrand

    ReplyDelete
  2. Hello All,

    My company, ViaWaVe.:. is designing a complete package for Trade Shows using QR codes and it's called scan2donate. The idea is simple. ViaWaVe.:. will provide a digital directory listing of the trade-show booths at a given trade-show. This will be accessible from a QR Code which is displayed on a television screen located at the entrance of a trade-show. The unique feature is that for each unique scan of the QR code, ViaWaVe.:. will donate $1 to a charitable organization! To try a demonstration of this product (which is still in development), visit http://www.scanfan.ca and try it out.

    It will save paper waste, provide information for the end user, and promote charity all in one scan of a code! For more information, please email kevin.pace@viawave.ca

    ReplyDelete
  3. Thats quite a nice oversized print booth. Looks very professional.

    -patrick

    ReplyDelete
  4. Ok... thats cheap... scanning for prices!

    ReplyDelete
  5. Hello. Thanks for the info

    ReplyDelete
  6. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon. Trade Show Exhibits

    ReplyDelete
  7. I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful. Trade Show Flooring

    ReplyDelete
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