Thursday, May 26, 2011

Tappinn Big in Las Vegas For Jewelry Market Week

Tappinn will be a featured exhibitor at the Couture Jewelry Show at The Wynn in Las Vegas on June 2-6. Over 200 international jewelry designers will have unique QR codes and mobile show profiles that can be accessed by attendees for hot links and other valuable mobile info.

Fuel Economy QR Codes On Every New Car

The U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration (NHTSA) unveiled the most dramatic overhaul to fuel economy labels since they were introduced 35 years ago. When the new labels start to appear in showrooms and online, shoppers will have more information at their fingertips than ever before. Notice the QR Code integrated in the right corner of the label. These labels are mandatory on EVERY new car in the U.S.

The label redesign will provide the public with new information on vehicles’ fuel economy, energy use, fuel costs, and environmental impacts. For the first time, for instance, comparable fuel economy and environmental ratings will be available for all new vehicles, including advanced technology vehicles like electric cars. Consumers will be able to make comparisons – car by car – to ensure they have the best information to help save on fuel costs and reduce emissions. Glad to see QR Codes could take another step forward to becoming the international symbol of the mobile web.

Thursday, May 19, 2011

Starbucks & Lady Gaga Team With QR Codes

Starbucks is helping Lady Gaga promote her new album by inviting customers to go on a 2-week digital scavenger hunt. "SRCH by Starbucks featuring Lady Gaga", as the initiative is called, will start with an in-store QR code scan on May 18th beginning at 10am PST. Gaga fans can scan QR codes on Starbucks banners and other materials to receive clues about the puzzle. They will then be instructed to decode messages from the SRCH blog and follow the hunt. Starbucks isn't new to using QR codes as they dabbled using them for mobile payments last year. Also, Starbucks has recently updated their myStarbucks app to scan QR codes for iPhone!! This looks like a pretty cool. Below is a short video and the QR Code. 

Monday, May 9, 2011

Twitter QR Codes

Twitter is using QR codes to promote mobile app downloads on from their site. Nothing groundbreaking from a utility standpoint but still great for awareness.

Friday, May 6, 2011

Raymond Weil Exploits New Trend in Print Advertising

(Press Release) New York, NY... Luxury Swiss watch maker RAYMOND WEIL, whose timepieces are internationally known for their independent design and high quality, is now embedding custom mobile tagging websites (TAPPINN Smart Sites) within the pages of their U.S. print advertising using TAPPINN QR codes. Each of the four collections, Parsifal, Noemia, Freelancer and Maestro, are tagged with a unique QR code that leads the smartphone user to exclusive mobile web media developed specifically to augment the ad collection artwork, user location and publication. The advertisements will run in publications such as Men's Health, Esquire, Wall St Journal and more.

When the QR code is scanned with a QR reader app using the camera on a web enabled smartphone, users are instantly delivered to a geo-aware mobile landing page promoting nearby retailers with HTML 5 mapping and highlights additional watch designs relevant to the particular advertisement. The RAYMOND WEIL Smart Site also features brand social links, videos, product pages, galleries, catalog requests and newsletter signup. 

QR codes are not new to the print advertising world, but the content being delivered through them is evolving.  The latest explosion of smartphone purchases in the U.S. ignited a flurry of brands using QR codes, but many were not delivering the experience consumers deserve, according to TAPPINN CMO Nick Ford.  "The marriage between the mobile web and print advertising is unlike any in the history of marketing. Mobile websites should be designed exclusively for tagging-targeted print advertising by delivering unique value and bridging the ad’s message off the pages and into the palms of potential customers”. The red square in the upper left hand corner of TAPPINN QR codes is a TAPPINN trademark that symbolizes their dedication to delivering rich, secure, targeted mobile web content. “This is a philosophy that sets us apart from competitors and the red square allows consumers to recognize a great experience before they scan a TAPPINN QR code. We are proud to have a brand like RAYMOND WEIL to represent that” says Ford.

TAPPINN is unlike any QR code management platform on the web. Brands, agencies, printers and publications can build, deliver and track 100’s of custom QR codes and exclusive mobile landing pages for all forms of print and visual advertising. Page building and detailed analytics are integrated within QR code creation technology, giving members a unique advantage. TAPPINN saves QR codes under specific pages, sites and campaigns for easy management and tracking. This offers a complete package of page building, QR code creation, management, analytics and reporting that can't be found anywhere else on the web.

The Swiss family-owned RAYMOND WEIL, founded in Geneva in 1976, enjoys a special position in the exclusive world of luxury watch making. Independence is the essential value of RAYMOND WEIL Genève’s state of mind. RAYMOND WEIL, both nationally and internationally, has created a strong presence in the arts, with a direct tie to music and opera through sponsorship and naming of their collections. RAYMOND WEIL timepieces are varied and determinedly modern, characterized by high quality and precious materials with an emphasis on aesthetics. RAYMOND WEIL prides itself in aestheticism, watch making know-how and creativity, the core values that consolidate the basis of the brand’s philosophy. 

For more exclusive info contact Nick Ford at 269-217-8650 

Thursday, May 5, 2011

Serta Mattresses Mobile Tagging Websites and QR Codes

Serta is using TAPPINN mobile tagging websites and QR codes with their in-store advertising. Serta is known as the world's best mattress for good reason. The promotion highlights the Prefect Sleeper and iComfort Sleep System providing scanners with awesome mobile content to augment the shopping experience within the store environment. This is yet another brand using the TAPPINN platform to create mobile tagging awesomeness. These ads intentionally don't show pricing btw. Serta would'nt be in business if everything wad free! lol.

iComfort QR Code sample