Monday, June 28, 2010

Hot Bavarian Girls for QR Codes

Here's a pic of a HOT Bavarian girl wearing a QR code at the World Cup with some nerd. God bless.

Verizon "Droid" Posters Feature QR Codes

It's been no secret that Google and Android have embraced QR codes as an easy way to share information and apps. While in Chigago, IL for a wedding, I  stumbled across these posters on the side of a building using QR codes. Funny thing is that the movie poster above do NOT feature QR codes but the Verizon "Droid" posters do (I personally think that the movie industry needs get with it) .  The codes direct you to the same landing page for Iphone users as the same ad run in People Magazine. The codes are much more friendly to Android devises with links to hot new apps for the OS. For the Iphone, the content is blah, which isn't surprising.

Wednesday, June 23, 2010

Thursday, June 17, 2010

Microsoft Tag in Details Magazine is Nothing Special

Microsoft Tags are being used on a Kenneth Cole watch ad in Details Magazine this month June/July 2010. We are a QR code blog and haven't spent much time observing MS Tags in action. It's time to find out what they are all about BEYOND the CODE. Watch the video for more.

Monday, June 14, 2010

Hearts On Fire Continues to Dazzle the QR Code World

This is what "BEYOND the CODE" is all about! Hearts On Fire continues to dominate the world of QR code marketing by offering custom mobile content (Smart Sites) for each audience of readers that is targeted and sharable. In this case it's the readers of Harper's Bazaar and The Knot. By scanning the QR code readers are taken to a custom landing page with info about the particular styles with social links, including the Facebook "like" button. 

Most brands who have been early to incorporate QR codes into their print media have been doing it wrong. The content isn't mobile or it's hard to share and gimmicky.  Hearts On Fire is doing it right. Check out the video and see how. Cheers

Wednesday, June 9, 2010

QR Codes In Times Square! NYC Media Eyes Mobile Engagement.

Tomorrow, June 10th from 11-3 pm in Times Square (7th and 43rd NYC media will be sponsoring the Reuters screen to feature QR codes. The plan is to assist New Yorkers with their mobile lives by offering content dowloads relating to the offer. I am so excited to see what they have planned!! I always thought that Tappinn would be the first QR code in Times Square. Maybe it will be the 2nd?
I will be in the house tomorrow and will have a full report with pics. Here is the Facebook promo page

Tuesday, June 1, 2010

(Exclusive) Tag Heuer QR Code Counter Sign For JCK 2010

Tag Heuer is going BIG with QR codes. Freshness. This is a prototype sign design that I call a "TOWER," soon to dominate retail. All made possible by the Tappinn platform. Much more coming.....

Fred Meyer Jewelers Using QR Codes!

Fred Meyer is using a Tappinn QR code with mobile content built on Tappinn for it's upcoming ad in Portland's Bride and Groom Magazine. The "Smart Site" features social links and details about the rings in the ad as well as other diamond buying tips. We are excited about this and will have more on it soon. I'm off to VEGAS to school some folks on QR codes. It's gonna be HOT.