This is what "BEYOND the CODE" is all about! Hearts On Fire continues to dominate the world of QR code marketing by offering custom mobile content (Smart Sites) for each audience of readers that is targeted and sharable. In this case it's the readers of Harper's Bazaar and The Knot. By scanning the QR code readers are taken to a custom landing page with info about the particular styles with social links, including the Facebook "like" button.
Most brands who have been early to incorporate QR codes into their print media have been doing it wrong. The content isn't mobile or it's hard to share and gimmicky. Hearts On Fire is doing it right. Check out the video and see how. Cheers