Smartphones are exploding! I hate the word "smartphone" but for now we'll use it. Actually, they make up 15% of the cell phone population in the US. It feels like they are EVERYWHERE! Apple, Blackberry, Palm, HTC and Nokia have all contributed. Let's take a look at the features of a "smartphone"
-sms/mms
-keyboard
-Camera
-video
-music/ipod
-INTERNET
-APPS
WOW!!
It should be called the "genius-phone" lol!
A consumer who is equipped one of these devises fits into a whole new stratosphere of marketing think. Not only can they access information via the web on their phones ANYWHERE, they have the ability to share the information that they deem valuable. They are like sponges, collecting and sharing. Advertisers should flock to this demographic as they have the capability to influence the masses.
Smart they are.
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