Adidas Originals is launching the first augmented reality experience in shoes. The AR "game pack" is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the shoes up to a webcam, you'll enter the digitally augmented world of Addidas original neighborhoods. Over the next few months Adidias will be realeasing new interactive games within the neighborhood with your shoe being the controller. Sounds interesting. Here's a promo vid.