Calvin Klein Jeans QR Code Billboard in New York City (Pics and Video)

Calvin Klein Jeans have been know for edgy billboards but in a different way. Check out this giant Calvin Klein Jeans QR code billboard on the corner of Layafette and E. Houston in NYC! The code directs users to a sizzling hot 30 second video, Calvin Klein style. This is another big step for QR code exposure and it makes me wonder why more advertisers aren't making the most of their billboards by doing the same. I scanned this code from over 100 yards away.

Spazio24 QR Codes in VEGAS and my 100th post! (VIDEO)

Spazio24 and Tappinn brought QR codes to the desert. HOT!

Tappinn QR Codes. It's ALL About SHARING. {Video}

Me showing off a sick new feature added to the Tappinn platform. Every page can now turn itself into a QR code by touching the Tappinn icon on the share bar. Enjoy

Best Buy Updates App with QR Code Reader!

Best Buy has done it!! They are the FIRST retailer in the world to update their app with a QR code reader!! We have documented their support for QR codes in earlier posts but now they have taken it a BIG step further.

The newest catalog features a QR code on the cover (I was disappointed there weren't more)! What's different about this is the "Download Reader"   instructions direct users the the newest version of Best Buy's app, fresh with a QR code reader. This make me so happy!! {Video Coming}

Facebook next, PLEASE!!!

The Kings of QR Codes

Patrick Donnelly (QRarts.com) and Nick Ford (Tappinn.com).

On a gorgeous Spring day in Manhattan I had the privilege of trading ideas with the KING of the "Designer QR Code", Patrick Donnelly. It was hard for me to contain my excitement about the future while I was sitting with him. When you get together with someone who shares your dreams and insights it's always difficult to stay grounded. Lol, especially ME.

"SIR Patrick" has been dedicated to pushing the boundaries of what's possible in the world of QR code design. His designs and experiments will unlock doors to what's possible in the future as well as give him the title of "pioneer" once QR codes become mainstream. My bet is that you will see Partick's work on a billboard in Times Square someday soon.

QR Codes in New York's Central Park

The World Park was an Arbor Day event that gave participants an interactive tour of New York's Central Park. QR codes (Parkodes) were placed along the path route, each one offering a chance to interact with a trivia question. The questions were broken up into categories and separated by color. The "Parkcodes" let users discover things about Central Park that they never knew. A map and scorecard were handed out before entry.

"Parkode" Categories

Arts & Music (red) - See the vision of the park's original designers, enjoy it;s historic tunes and learn anout the influences that shaped the park

History (blue) - Unlock history, scroll through viewsfrom the 1800's, and see how it has evolved over the past 140 years.

Pop Culture (Pink) - Discover scenes from movies, tv shows and concerts that have been filmed or performed on along the park path. 

Science and Geology (Green) - Nerd out to a variety of facts, factors and facets that are sure to tickle your scientific curiosity.

Droid Does QR Codes in People Magazine

Verizon is running Motorola Droid ads in People Magazine using QR codes. The codes link Android users directly to the marketplace page for the apps, Qik and Slacker Radio. Users who scan the codes that aren't on an Android device get kicked to a mobile page with links to popular Android apps and a Verizon store finder. Below are pictures from the May 3rd issue including a screen shot of the non-Android landing page that I was directed to from an Iphone. 

Iron Man 2 Starring QR codes

Check out the movie ad for Iron Man 2. Designed by Santa Monica based Warbasse Designs, who is in charge of the mobile strategy for Iron Man 2. The code links to a Mobile page featuring a synopsis, trailer, showtimes and photos. Click here for the official press release.

Colorful QR Codes Are Fresh

There are lots of ways to give some color to QR codes without losing data storage! As long as the code contrast can still be detected by the reader, you can customize the color combination all day. These are lookin funky FRESH. I will be posting more to get some feedback. Although I like to focus my efforts "beyond the code," color QR codes can add some freshness to your mobile QR code campaign.