Macy's Amps Up Backstage Pass QR Codes

Macy's has released new mobile content with qr codes. It looks like they are taking "Backstage Pass" to the next level. Macy's is augmenting the retail shopping experience with exclusive and useful mobile web content and QR Codes. Check out the video below and info about Macy's original QR code campaign.

Macy's QR Codes Give Backstage Access To Shoppers

Macy's Backstage Pass is a new mobile initiative that will utilize QR codes and SMS within Macy's stores . Backstage Pass will provide shoppers with essential tips, latest trends, advice and inspiration straight from their favorite style icons all from their phone. Shoppers can scan QR codes or send a text to receive videos from celebrity designers and fashion experts giving backstage access into what inspires them.