Branded QR codes are awesome. There are so many possibilities with QR codes from a design perspective to make them unique. This process involves time and testing which is a drawback especially for a GIANT QR code campaign that deploys 100's of unique codes on different medias. The initial days of generating a QR code for a generic website are over. Strategy and design innovation are taking this channel to new levels and blurring the lines between "traditional" and "new" media. Scan this QR code and see for yourself!
Tappinn has introduced a concept called "Framing" into the QR code marketing world. This is NOT to be confused with "Designer QR codes" or actual QR code manipulation. These easy tools that Tappinn subscribers can use in their advertisements to enhance engagement and curiosity while separating the code from the ad's artwork. QR code "Frames" could be a big step forward in the evolution of QR (Quick Response) communication because they expose the creative possibilities of code usage in print advertising.
During ABC's final episode of LOST, you may have caught an ad for the upcoming season of True Blood. This was no ordinary promo. The 30 second spot featured a flash of a custom QR code at the end. Fans can use DVR devices like TIVO to freeze the commercial and scan the code from their television.
I LOVE it. This is TV history!!
Although most probably missed this opportunity because the concept in still unknow, I see an extremely bright future for designer QR codes on TV.
Warbasee Design created the True Blood designer QR code and the mobile user experience. They have a track record for creating cutting edge mobile campaigns with QR codes for Hollywood. most recently the Iron Man 2 promo with QR.
"The goal behind this strategy is to extend the conversation," said Philip Warbasse -CEO Warbasse Design. "If you take a 30 second commercial and add a 2D barcode to it, you are effectively you are effectively extending your time with the audience. For now, it's a clever way to make the commercial last longer, " continues Warbasse, "but, soon QR codes will become the preferred method for television advertisers to deliver extras to interested viewers."
Amen to that, Philip! Here is the clip, oh and by the way, custom QR codes rock!
On a gorgeous Spring day in Manhattan I had the privilege of trading ideas with the KING of the "Designer QR Code", Patrick Donnelly. It was hard for me to contain my excitement about the future while I was sitting with him. When you get together with someone who shares your dreams and insights it's always difficult to stay grounded. Lol, especially ME.
"SIR Patrick" has been dedicated to pushing the boundaries of what's possible in the world of QR code design. His designs and experiments will unlock doors to what's possible in the future as well as give him the title of "pioneer" once QR codes become mainstream. My bet is that you will see Partick's work on a billboard in Times Square someday soon.
This is a great video that my office made. It's informative and FUN. All about QR codes and the mobile web. Get down Get down Get down da da da da. I've got it in my head. LOL. ENJOY!
Check out the movie ad for Iron Man 2. Designed by Santa Monica based Warbasse Designs, who is in charge of the mobile strategy for Iron Man 2. The code links to a Mobile page featuring a synopsis, trailer, showtimes and photos. Click here for the official press release.
Partick Donnelly of QRarts.com has created a masterpiece. Using a collection of QR code reader app icons, he formed a QR code. Well done! QRarts specializes in the "designer QR codes". The site is filled with fun, unique QR code ideas! Also, check out their "QR reader rankings"
