Elle Magazine QR Code Demo {VIDEO}

Here is a quick video that I shot demonstrating the QR code campaign being run by Hearts On Fire in the May issue (2010) of Elle Magazine. The phone in the video is Goole's Nexus One. Notice how fast and easy scanning QR codes has become. This is a clear illustration of the possibilities that are out there using QR codes in print advertising.

Iron Man 2 Starring QR codes

Check out the movie ad for Iron Man 2. Designed by Santa Monica based Warbasse Designs, who is in charge of the mobile strategy for Iron Man 2. The code links to a Mobile page featuring a synopsis, trailer, showtimes and photos. Click here for the official press release.

The Green Cow Uses QR Barcodes and Pay-Per Performance

The Green Cow, eatery and catering company, has decided to use QR Codes to promote their menu and build Facebook friends. The quaint New Jersey establishment bordering the Hudson River serves a variety of cuisine between breakfast, lunch and dinner. Nestled on the corner of Essex and Hudson, across the street from Goldman Sachs. The Green Cow sees a ton of foot traffic which they are hoping QR codes will help convert.

"Almost everyone we see now has a smartphone!" says, Shobaum, Green Cow manager. "Why not give them the opportunity to share our menu on their phone!? Not only that, we have made it easy for those same smartphone users to become a fans of us on Facebook and read our Google reviews!"

Green Cow used the Tappinn platform to create the content or "Smart Site" used for the campaign. They built pages centered around each portion of their menu linking other pages back together. Basically the site functions like an app but works across all mobile platforms so an Iphone user can view the same content as a Nexus One user without having to download separate apps. The platform also generates the QR code that smartphone users can scan to be directed to the content. Even more shocking was what the cost to build the Smart Site. ZERO, NADA. The only charge is when people actually engage with the QR codes, and it's pennies. What a Phenomenal concept! QR code pay-per performance marketing is the future.

Nexus One Gets Pinch Zoom Software Update

I'm impressed. Now the Nexus One can really put some heat on the Iphone.

Adobe Flash 10.1 For Android and Nexus One

Pretty cool video demonstrating Flash on a Nexus One. What's interesting is that he's playing the game on the actual site w/URL. This is not an "App". You are going to see this become popular along with many other things as soon as flash get's incorporated into mobile. Look out Apple!

Evolution of The Cell

As I opened my Nexus One that came in the mail yesterday I admired the smooth texture of the packaging and sleek design of the device, it got me thinking about how far we've come. Mobile subscribers will hit 4 billion worldwide in 2010. NUTS!

In the beginning, the sole purpose of a "cellular phone" was to make and receive calls. It was an overweight, overpriced PHONE. That was it! For the next 10 years handset manufactures focused on bringing the size of the devices down, along with the price. For the most part, this which was achieved. You can literally find phones that are the size of a peanut that sell for $20.

Next, a camera would come into the fold. Hand held digital cameras had become popular in the late 90's. Naturally the demand would for ONE device that combined camera and phone. Initially the photo quality wasn't the greatest but it was CONVIENIENT. Having SOMETHING to capture life's unplanned moments what what was important. Kyocera introduced the first camera phone in 1997. By 2002 there were about 80 million camera phones worldwide and by 2004 that number jumped to 233 million. Today, Cameras are standard on phones and there are a BILLION of them worldwide. CRAZY!





IPOD: After the Ipod achieved ridiculous success there became a demand for phones to carry music as well. This demand reached a tipping point when the Iphone was released in June of 2007, the rest is history. Phones are now being designed for the sole purpose of downloading music and ringtones. You're are seeing smartphones hit the market with 16gb of memory and full multimedia capabilities. It all comes back to convenience. Having all of these mini devices merged into ONE is a dream come true. People are willing to sacrifice fidelity for convenience.

So what's the next craze? What are the people DEMANDING to be on their phones? I think we all know.





WEB and BEYOND. Insiders believe that we will see a flood of phones hit the market with full web browsing capabilities.The fierce competition between handset manufactures to improve function and design will bring costs down and improve overall function. We've already witnessed the success of Apple's Iphone and the App Store as a mobile online revenue model, but could that just be the tip of the iceberg? The "cellular phone" may reach a popularity like never before with the winds of the web behind it.