QR Codes Make Me Wanna DANCE {VIDEO}

This is a great video that my office made. It's informative and FUN. All about QR codes and the mobile web. Get down Get down Get down da da da da. I've got it in my head. LOL. ENJOY!

Elle Magazine QR Code Demo {VIDEO}

Here is a quick video that I shot demonstrating the QR code campaign being run by Hearts On Fire in the May issue (2010) of Elle Magazine. The phone in the video is Goole's Nexus One. Notice how fast and easy scanning QR codes has become. This is a clear illustration of the possibilities that are out there using QR codes in print advertising.

2D Barcodes Featured in March Esquire

This Ad was featured in an article today in the NY Times. Although I'm not a fan of Scanbuy or these particular 2D barcodes due to their closed capacity, they managed to get themselves in the new March Esquire. Readers can scan the codes and receive styling advise relating to the products. I'll have to see this first hand before I can fairly critique it. Chances are that the content is just a bunch of overpriced creative fluff that as agency came up with and will provide ZERO value to the consumer.

MY 3 S's of mobile content.

1) Sharable

2)Shopable

3)Simple

Let's hope that Esquires campaign follows these guidelines and pushes the ball in the right direction for future "print to smartphone" projects.