Saturday, December 4, 2010
Who Framed QR Codes?
Tappinn has introduced a concept called "Framing" into the QR code marketing world. This is NOT to be confused with "Designer QR codes" or actual QR code manipulation. These easy tools that Tappinn subscribers can use in their advertisements to enhance engagement and curiosity while separating the code from the ad's artwork. QR code "Frames" could be a big step forward in the evolution of QR (Quick Response) communication because they expose the creative possibilities of code usage in print advertising.
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Nick, I really like what you're doing with the frames. Good stuff. Be sure to use How To Use QR Codes: A Mobile Marketer's Guide to avoid "issues". Good work on the TAG Heuer campaign.
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