QR Codes For Trade Shows Are Smart

The Smart Jewelry Show is the smartest jewelry trade show in the industry. Hosted at Chicago's Navy Pier, the event was held from April 2-4th. Attendees were granted exclusive access into the world of QR codes and mobile tagging made possible by Tappinn. The experience highlighted the efficiencies of the mobile web within the trade show environment and how it can augment the buying experience. Trade show exhibitors each had a QR code linking to a mobile show profile with contact links, bio and social info. QR codes were also strategically placed around the convention center linking users to a mobile show guide as well as other helpful information. Trade shows have a lot of potential to exploit the advantages of the mobile web so it was nice to see the Smart Show and Tappinn use QR codes in a meaningful way.

 

QR Codes Used as Post-its on Advertisements

True Romance is a collection of diamond bridal rings and affordable bridal jewelry that reflects classic American design. Using the Tappinn platform and "post-it" themed QR code frame, this bridal brand gets it right with QRcodes! I'm in love with post-it QR codes!  

QR Codes Are Fast For TAG Heuer in WIRED Magazine

WIRED Magazine readers are probably the best audience for QR codes in these early stages. Check out the picture and video of a TAG Heuer QR Code scan from an ad in the December issue of WIRED Magazine. QR Codes are lightning fast, anyone who disputes this is a "rah-tard" and needs to check the vid below.

Pictures of QR Codes On The Front Page Of USA Today!

These are exclusive pictures of the November 11th, 2010 issue of USA Today. There is a Tappinn QR code on the front page of a TAG Heuer and Jared ad. FRONT freaking PAGE! I have yet to see QR codes on the front page of USA Today until now. This is great for QR codes in general.

 

Mobile QR Codes Hit The Wall Street Journal

TAG Heuer and TAPPINN have collaborated in quite possibly the most advanced QR code campaign on record. I will be writing much more about the unique model that sets TAG's effort apart from other mammoth brands using QR codes in their advertising. It doesn't get better than this! Email me if you would like exclusive content for your blog. Holler!