The Smart Jewelry Show is the smartest jewelry
trade show in the industry. Hosted at Chicago's
Navy Pier, the event was held from April 2-4th. Attendees were granted exclusive access into the world of QR codes and mobile tagging made possible by
Tappinn. The experience highlighted the efficiencies of the mobile web within the trade show environment and how it can augment the buying experience. Trade show exhibitors each had a QR code linking to a mobile show profile with contact links, bio and social info.
QR codes were also strategically placed around the convention center linking users to a mobile show guide as well as other helpful information. Trade shows have a lot of potential to exploit the advantages of the mobile web so it was nice to see the
Smart Show and
Tappinn use QR codes in a meaningful way.
