Omega Duratrans at Kenjo

The colors on the Omega Watch olympic duratrans look amazing! I was blown away when I stepped into the store. Beautiful duratrans!

Canvas Wrap Signage in Retail Stores

This look has always been a popular in the art world. Awesome in the retail environment.

Premium Backlit Printing by The Duratran Company

Premium backlit printing by The Duratran Comapany. There's a reason why they work with the top luxury brands in the world.

Tag Heuer and The Duratran Company Work To Service Macy's

The Duratran Company and Tag Heuer have been partners for over a year now. Together they have been servicing signage requests from the top retailers in the world. Through the Duratran Company's signage ordering platform, Tag Heuer can deliver custom duratrans, posters and window vinyls to their accounts FAST. How Fast? Most orders are shipped within 48 hours with many orders shipping the same day! Not only does The Duratran Company's signage order platform run robust reports to manage 1000's of their retailer's signage, it allows sales reps for Tag Heuer to place duratran orders under their own unsername and password for their accounts. This cuts out an enormous step in the process creating a faster, smoother experience. When the visual managers for Tag Heuer log in they can see the signage requests from their sales reps and with one click can forward them on to The Duratran Company. This is an outstanding system that is about to get better.

Today the companies announced that they would be adding the department store giant Macy's into the mix. Macy's will have direct access to The Duratran Company's order platform to place Tag Heuer visual requests. "This it going to help everyone" said Casey Ford, CEO. "Macy's will enjoy incredible service and Tag Heuer will enjoy more sales.

Visuals are often overlooked by brand managers as a key ingredient to effective retail marketing. Tag Heuer acknowledges the importance of this and are encouraging retailers such as Macy's to order products that will assist sales of Tag Heuer watches. They understand that "1 size fits all" signage doesn't work and you have to be flexible when fielding requests. The Duratran Company gives Tag Heuer that advantage.

Window Perfs (Invisa-view) Powerful Storefronts!

Window Perfs or "Invisa-view" have become immensely popular in the digital print age amongst retailers. No wonder! UV protected and water resistant, this self adhesive media is PERFECT for storefronts. Tiny holes make up almost 30% of the surface giving the image transparency while viewing from behind. This is important to stores because restricting views from within due to window decals can raise safety concerns.



Storefronts are an important tool in engaging the shopper and prompting their curiosity. This type of media isn't for every storefront but it's a great option to consider. Window Perfs, Invisaviews and other self adhesive products should be in every brand's portfolio and shouldn't cost an arm and a leg to produce. Custom size availability and product lifespan are all things to consider when choosing a printer for this application.




Installation seems scary but it's actually a pretty simple process. The Duratran Co, experts on Window Perf printing, recommends using a soap and water solution to prep the window. They refer to in as a "wet install". After spraying down the window, peel off the backing on the graphic revealing the adhesive and lay it down on the glass. The soap solution will offer flexiblity when aligning the image to the window. Next, using a squeegee , flatten any air bubbles that exisit and set the graphic. Last, take a dry rag and remove any excess water. Most stores are quick to hire an install company but a few sets of hands and the soapy solution can get a majority jobs done.

Duratrans Should Be Simple, Fast and Effective

Duratrans are critical to any brand who is marketing savvy and has a retail presence. They can literally JOLT a shopper into your product with their life-like illumination. Placed in the right environment, they can be a powerful tool for brands to hammer home messages. Retailers featuring light boxes that are strategically placed throughout the store can influence shoppers and be a game changer in the decision making process. Shoppers are fragile when they enter your buy zone so deliver powerful images with clear messages, DO NOT confuse them with text and clutter. Great duratrans can augment the environment to favor YOUR BRAND. Fielding duratran requests from your retailers and recognizing where opportunities lie can literally be all the difference in how a store performs with your product. A MAJOR problem that brands face is that light boxes can be found in an wide variety of shapes and sizes causing a dizzying array of data for marketing coordinators to manage and process. Team this with robust roll-outs and layout customizations and you better grab some Tylenol. OR call The Duratran Co.



Traditionally brands would rely on their creative agencies to handle duratran production. Micro managemant of layouts and typical agency BS costs TIME and MONEY. If anybody starts to pay attention they realize that the agency charges you for EVERY layout as well as inflating the duratran cost beyond recognition. In the days where companies had fat advertising budgets due to lack of competition, this was fine and dandy. We all know that today is different though. Brands need to be efficient with EVERY aspect of their image, especially duratrans. When looking for a company to print and process your duratran visual requests consider the following

1) How fast is fast?
-work with a company who archives your visuals and can provide quick custom layouts as needed
-48hours or less turn-around

2) NO layout fees
- you should only be charged for the duratran itself.
-adding retailer's logo and store specific text should fall into this category

3)Proof
-all orders should be followed up with a proof to eliminate errors
-keeps brands in the loop and is a safely net for mistakes

4) Online order management (most important)
-place and track orders online
-build profiles for stores to document sizes and history
-run reports based on creative, location, product and size