American Eagle QR Codes in Times Square

Scan the QR Codes and recieve a coupon (screenshot below). American Eagle is flashing giant QR codes between promotions on the digital billboard above their store in Times Square.

Priceless Photos of Michael C. Fina QR Codes on Fifth Avenue in NYC

Premium Backlit Printing by The Duratran Company

Premium backlit printing by The Duratran Comapany. There's a reason why they work with the top luxury brands in the world.

Tag Heuer and The Duratran Company Work To Service Macy's

The Duratran Company and Tag Heuer have been partners for over a year now. Together they have been servicing signage requests from the top retailers in the world. Through the Duratran Company's signage ordering platform, Tag Heuer can deliver custom duratrans, posters and window vinyls to their accounts FAST. How Fast? Most orders are shipped within 48 hours with many orders shipping the same day! Not only does The Duratran Company's signage order platform run robust reports to manage 1000's of their retailer's signage, it allows sales reps for Tag Heuer to place duratran orders under their own unsername and password for their accounts. This cuts out an enormous step in the process creating a faster, smoother experience. When the visual managers for Tag Heuer log in they can see the signage requests from their sales reps and with one click can forward them on to The Duratran Company. This is an outstanding system that is about to get better.

Today the companies announced that they would be adding the department store giant Macy's into the mix. Macy's will have direct access to The Duratran Company's order platform to place Tag Heuer visual requests. "This it going to help everyone" said Casey Ford, CEO. "Macy's will enjoy incredible service and Tag Heuer will enjoy more sales.

Visuals are often overlooked by brand managers as a key ingredient to effective retail marketing. Tag Heuer acknowledges the importance of this and are encouraging retailers such as Macy's to order products that will assist sales of Tag Heuer watches. They understand that "1 size fits all" signage doesn't work and you have to be flexible when fielding requests. The Duratran Company gives Tag Heuer that advantage.

MTV Interactive Sign in NYC and What It Really Says

To promote their new series"The Buried Life" MTV asked street goers on 45th and 5th in NYC a personal question. They used Adhesive Vinyl to wrap the side of the building with cutouts for an large Iphone-like keyboard and a separate screen to view answers live as they came in. Answers can also be viewed at www.thebuiredlife.com. The series premiered this past Monday.



What do you want to do before you die? That's a questions that ANYONE can sit and ponder. It's personal and unique. People were engaging with the wall in 40 degree weather to share their dreams with MTV. Every brand needs to ask their customers this EXACT question and LISTEN to the answers. How do we fit into the lives and aspirations of our customers in the grand scheme of things, really? It's all about finding a way to resonate.