To promote their new series"The Buried Life" MTV asked street goers on 45th and 5th in NYC a personal question. They used Adhesive Vinyl to wrap the side of the building with cutouts for an large Iphone-like keyboard and a separate screen to view answers live as they came in. Answers can also be viewed at www.thebuiredlife.com. The series premiered this past Monday.
What do you want to do before you die? That's a questions that ANYONE can sit and ponder. It's personal and unique. People were engaging with the wall in 40 degree weather to share their dreams with MTV. Every brand needs to ask their customers this EXACT question and LISTEN to the answers. How do we fit into the lives and aspirations of our customers in the grand scheme of things, really? It's all about finding a way to resonate.