Sunday, February 21, 2010

The First Newspaper in India to Use QR Codes

The Indian newspaper Mid-Day has become the first in the country to use QR Codes as a way to give readers a more interactive experience. Although the QR code was only used once to begin with, the newspaper plans to roll them out more frequently as readers become acquainted with the technology. So far the QR codes direct readers an mp4 video.

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