Wednesday, February 20, 2013
Windows 8 Smartphones Have a Built in QR Code Reader
Not only do the new Windows 8 phones come NFC enabled, they also have a built in QR code reader! When you open up the camera app on the phone there is setting that brings up the Bing lens which reads QR codes, MS tags, Barcodes and text. This is pretty impressive.
Wednesday, May 23, 2012
SoundCloud QR Codes on Tappinn
SoundCloud QR Codes and Mobile Landing Pages for Music Downloads.
SoundCloud is an audio publishing platform that allows for easy audio and music promotion. Tappinn has just introduced a new feature that lets members embed SoundCould audio within their mobile websites and use QR codes to deliver them. QR codes and audio, such as music, are a great combination because music and mobility are hand in hand.
Scan the QR code to get an idea of how f**king cool this is. Anybody can build a mobile page with SoundCloud for free on Tappinn. Hopfully we see some creative applications using SoundCloud and QR codes in the future!
Thursday, May 17, 2012
Free Mobile Website Builder For QR Codes
Tappinn, the leading mobile tagging platform in the world, has released a free version of its prolific mobile website builder, allowing members to create 1 mobile page and generate unlimited QR codes, FREE!
Tappinn has contributed to several mainstream QR code marketing campaigns with many high profile brands and agencies. This is a big step forward for mobile tagging because the famous platform is now accessible for free to everyone around the world. There are officially no excuses for QR codes and lead to non-mobile destinations. Get started building your free page here. Enjoy!
Friday, April 13, 2012
Examples of QR Codes in Advertising [Look Book]
Tappinn has released the largest collection of QR code placement examples on the web! Scroll through a 'Look Book' with 100's of images to spark ideas for effective QR code implementation. Getting shoppers from 'print to palm' is the objective of every advertiser. The QR code Look Book is essential for anybody looking to make a mobile splash with QR codes!
Tuesday, April 10, 2012
Build PayPal M-Commerce Pages for QR Codes and NFC on Tappinn
Mobile commerce (m-commerce) is a hot topic these days. Purchases related to mobile shopping doubled last year alone. With this said, the mobile websites builder within Tappinn now allows members to add PayPal checkout instantly to any mobile page if they are PayPal merchant. Check it out!
Friday, March 30, 2012
Sell Stuff With QR Codes Using PayPal Express Checkout on Tappinn Mobile Websites
Check out this great video by Tappinn introducing a PayPal express checkout option inside the mobile website builder. The new feature make it historically easy to sell products with QR codes and m-commerce landing pages.
Friday, February 17, 2012
Monday, January 30, 2012
Inside Michgan Stadium with a QR Code
Michigan Stadium is my favorite place in the world. This photo was taken after the Michgan vs.Ohio Sate 2011 game. Scan the QR code to see what it was like.
Sunday, January 15, 2012
Starbucks QR Code Lets Customers Vote and Comment on Favorite Brew
Starbucks is using QR codes and mobile websites to encourage in-store customers to sample coffee and vote for their favorite brew. The QR codes are presented on the coupon handouts being given out to taste testers. I happened to snag a few, duh!
This is tremendous way to interact with customers on the mobile web! Starbucks used voting and Facebook commenting from QR codes to facilitate a mobile conversation amongst customers about new products. Once the vote is cast, it appears on the users Facebook wall to further broadcast the conversation. Starbucks continues to raise the bar with how we interact with mobile customers, remembering that mobile is social, and authentic conversation and opinions rule.
Past Starbucks QR Code news:
Starbucks and Lady Gaga Team With QR Codes
Cha-Ching, QR Codes Are Money at Starbucks
Tuesday, December 6, 2011
Donate a Toy by Scanning a QR Code
Ebay has launched another mobile interactive storefront with QR codes, this time with Toys for Tots to encourage toy donations during the holiday season. Shoppers can simply scan the QR code related to the toy in the window display that they wish to donate and be instantly directed to a mobile landing page to complete the donation. The unique storefront is located on 35th and Broadway in New York City and another one in San Francisco on Post Street near the Union Square district. This isn't Ebay's first dynamic mobile shopping experience using a window storefront. Last month they built an "Inspiration Shop" that allows shoppers to make mobile purchases from the street by scanning the QR code in the store window next to the product. Below is a video of the Ebay Give-A-Toy Store that I shot. Enjoy!
Wednesday, November 23, 2011
Pepsi Cup QR Codes
I'm not a fan of QR codes that lead directly to video, so this is disappointing. However, the scan numbers for the cup are encouraging. QR codes on beverage packaging can prompt large amounts of interaction. Check out the analytics here
Gum Packaging QR Code
Wrigley gum packaging with a QR code
Monday, October 31, 2011
QR Codes Have Crazy Potential and This Video Proves It
Much has been made about the lack of QR code awareness in the U.S. but I would argue that this is a good thing. Actually it's GREAT! There is still a lot potential for QR codes and part of that is due to sheer lack of devices. A person is not going to know much about QR codes if they don't have a modern smartphone that can exploit them. The speediness of scanning a QR code with today's modern smartphone is faster than any other form of "on demand" content. The portion of the market cannot see this is still about 65%. We are still in the early phase of QR codes and haven;t negun to scratch the surface. This video proves it.
Tuesday, October 25, 2011
The Ebay Inspiration Shop QR codes
Ebay has done it! Teaming with designer Jonathan Adler, they have built a one of a kind store front in New York City that empowers mobile shoppers to buy products on their phones using QR codes.
The "Inspiration" Shop is located on Park Avenue but doesn't allow visitors inside. The intention is to make products available to buy 24/7 from a shoppable store front using QR codes and mobile landing pages. The massive "always open" windows showcase new, must have merchandise for the Fall season. Of course the products are available instantly to simply purchase from your phone! Check out pics below. Enjoy!
Labels:
2-D barcodes,
Advertising,
Ebay,
M-Commerce,
Marketing,
Mobile,
Paypal,
QR Codes,
store fronts
Thursday, October 20, 2011
Catchy QR Code Stickers!
Working on some cool QR code sticker concepts. The photos below clearly demonstrate "new school vs. old school" and how utilizing mobile websites with QR codes is much more viral and convenient. QR code stickers can be designed in a way that encourages mobile engagement in the physical world. We are working on several QR code sticker designs that can be integrated with a a mobile web offer. Stickers for promotion and advertising with mobile integration are fantastic... These pictures prove it.
Tappinn is now printing custom contour cut stickers for your QR marketing and NFC campaigns! This is gorilla marketing with QR codes at its finest.
Tappinn is now printing custom contour cut stickers for your QR marketing and NFC campaigns! This is gorilla marketing with QR codes at its finest.
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