Tuesday, July 27, 2010

The GAP is Using QR Codes

The famous reatiler, GAP, is using QR codes in their direct mail catalogs promoting the new fall denim collection. The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!

1 comment:

  1. Yeah except the vid never loads, so what's the point? Seems like it's not very good at mobile optimization. Marketers need to understand that phones take a long time to download vids. especially over the carrier network.