Wednesday, July 7, 2010

Ze Jewelry Goes Mobile in Engagement 101 Magazine (QR Codes)

Ze Jewelry is a designer and manufacturer of wedding and engagement rings as well as diamond and colored gemstone jewelry including bracelets, necklaces, earrings and pendents.

In the newest installment of Engagement 101 Magazine, Ze Bridal uses a QR code in their ad featuring 5 different engagement ring styles and wedding bands. The QR code directs users to a landing page where they can view MORE styles related to the ad and share them from their phone. The landing page is clean, simple and most importantly, MOBILE. Each style has it's own product page which can be "liked" on Facebook. The Ze Bridal mobile site is simple to navigate, shop and share. I have attached screenshots below.


  1. The header is key in this site. It is a great way to tie the name/identity to the mobile and then promote it when shared which ties back to the original source. Great linkage. QR doesn't just have the potential to multiply the ad but can actually have an exponent impact on the information circulation.

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