Tuesday, September 20, 2011

Mercedes-Benz Fashion Week QR Codes by TRESemmé

Tresemme got clever with QR codes and advertising to promote Mercedes-Benz Fashion week in New York City. These bus kiosk posters are unique and catchy, not to mention they are connected to a custom mobile website dedicated to Fashion Week and Tresemme products. This is fantastic example of brands harnessing the mobile web with tailored content for unique contexts.

1 comment:

  1. What a clever use of QR codes in a marketing campaign! I like how they incorporated the codes as part of the ad rather than just adding a code in the corner. My company has been looking into using QR codes in our marketing to see what impact it has. I found a great free qr code creator. We better get started if we want to produce something of this caliber.