The Viking Group has launched their new mobile website with QR codes using Tappinn. They kicked things off by sending out post cards to inform customers of their new mobile website. The post cards provide detailed step by step instructions on how to scan the QR code with screen shots of what information will be available in the palm of you hand once QR code is scan. Below are images of the front and back of the post card.
Viking Group utilzed some key features that Tappinn has to offer. They have a customized URL as well as a "find functionality" which allows mobile users to find the nearest places to buy based on their location.
Great use of QR codes!