Much has been made about the lack of QR code awareness in the U.S. but I would argue that this is a good thing. Actually it's GREAT! There is still a lot potential for QR codes and part of that is due to sheer lack of devices. A person is not going to know much about QR codes if they don't have a modern smartphone that can exploit them. The speediness of scanning a QR code with today's modern smartphone is faster than any other form of "on demand" content. The portion of the market cannot see this is still about 65%. We are still in the early phase of QR codes and haven;t negun to scratch the surface. This video proves it.