The TappInn's, QR Codes First Family.

Just put this together. Dope. These are the Tappinn's, the worlds first QR Code family.

Google Buzz Impresses ME

I've been reading a lot of negative buzz about Google's new service, Buzz. People are calling this Google's attempt at social media trying to compete with Facebook and Twitter. WTF?! Buzz looks NOTHING like either one of those social sites. Adding GPS into the mix was a game changer as has evolved into social networking sites like Foursquare and Loopt that are GPS focussed. Google maps is GOOGLE MAPS. I think they will be able to find ways to use that to their advantage in the mobile arena. You don't need to know the person to ask them about a restaurant that they are eating at but would just like to see their opinion. There is an enormous demand for this. People don't need to be friends someone to find a review or opinion useful. Anybody who compares Buzz to Facebook or Twitter is misguided.

Smart Sites and QR Codes For Every Mobile OS Platform. Most Apps are CRAP.

Apps aren't the answer for MOST brands when it comes to mobile advertising. If you are considering investing in an app for your brand as the future of YOUR mobile advertising initiatives, STOP! Mobile content needs to be formatted for ALL mobile devices. Apps are cool but involve way too much time and money to develop and are often agency FLUFF. Consumer brands need to put their effort towards CONTENT. Not only that, they need to focus their efforts on a much broader philosophy. Mobile content needs to be ever-changing, location based, and shareable on social networks. Delivering unique content based on location and demographics needs to be easy and fast. Often apps are controlled by the software company who built them allowing little to no flexibility for the brand. The mobile terrain is difficult to navigate with such a static outlet. Look at the option of a Smart Sites/ QR Code campaign. This gives brands the ability to change content in real time and manage 100's pages specifically focussed on targeted groups.

Smart Sites are "micro" web pages formatted for ALL mobile browsers. These sites are content rich and drama free. NO banner adds or spam, just targeted, shareable information. Smart Sites are giving advertisers the ability to be flexible and transparent with shoppers, which is exactly what they deserve. Using QR codes as hyperlinks in the physical world to access Smart Site content will dominate the next couple years as the new territory of opportunity in advertising. The mobile web just turned 6 years old! It hasn't even started 1st grade yet!

Tappinn Smart Site Building Platform makes publishing mobile content to the web is a breeze. Create and deploy sites in minutes! Create catalogs of Smart Sites for each product and attach QR codes to packaging, displays, signage, magazines and newspapers. Engage shoppers in the retail environment with QR codes linking physical to digital. Allow shoppers to TappInn to your products and share them with the world. www.tappinn.com

TappInn QR Codes Wake Up Print Advertising

Print is DEAD. I'm sure you've all heard. DON'T BELIEVE IT! Print is NOT dead but the advertising revenue model IS! Wireless connectivity has evolved to where it can HELP magazines and newspapers if they are SMART. Sure, there is far less print media distributed today that there was 10 years ago. Sure, ad revenue from print has plummeted. Sure, the internet is everywhere. SURE SURE SURE. Let me tell you my friends, PRINT will be a cornerstone of the NEW "anywhere" media revolution. Call it a physical PROP in a virtual world. Print will be the dominate carrier of QR codes and other forms of technology to that will help market to the emerging mobile culture. Augmented reality and QR codes all need touchpoints to reach the masses and PRINT will offer that, in droves. Once print advertisers can find ways to interact with smartphone users via the mobile web they will open the door to all kinds of opportunities to create "viral print". Click-able print hasn't existed until now. Advertisers need to focus on engaging magazine readers by offering them value by digging deeper and engaging the ad with their mobile smartphone. Think about giving readers the ability to SHARE your ad from a magazine in a supermarket. Connecting mobile digital content with physical media is what TappInn is all about. www.tappinn.com

TappInn QR Code "Smart Site" Platform

TappInn is the first online Mobile Ad Content/ QR-Code Deployment Platform. Create and publish authentic, mobile "Smart Sites" instantly! "Smart Sites or (Smart Ads)" are targeted, unique pages that can be accessed through QR codes on mobile smartphone devices. These sites are spam free, most are location based with unique information exclusive to the location. The content is fast, simple and easily shareable on social networks. Manage and track robust campaigns with 1000's of codes and pages. Create catalogs of mobile "Smart Sites" for product packaging and displays. TappInn makes it refreshingly easy to create and clone QR codes w/ (smart sites) on all forms of physical media, especially print. The platform is designed to create smart mobile content, run robust analytics and engage the world with QR codes.

Wireless broadband internet teamed with the evolution of the smartphone, has opened the doorto a NEW consumer. This "connected" consumer will engage heavily with QR codes in the retail environment or wherever they are prevalent. Web-based smartphones are selling like crazy and will only continue. Brands need to focus on delivering content to mobile devices! PERIOD. Banner ads and apps will NOT be the future of mobile advertising. Connecting physical and digital through QR codes and "Smart Sites" will enable the consumer to do more with your content and ultimately be the driver of YOUR brand message.

Omega Duratrans at Kenjo

The colors on the Omega Watch olympic duratrans look amazing! I was blown away when I stepped into the store. Beautiful duratrans!

Coolest Video I've Ever Seen (seriously)

Google has launched a series of videos about the creation of the Nexus One. Super cool.