Thursday, March 4, 2010
NYC Best Buy using QR Codes in Retail
Union Square, NYC. Users who unlock the code are taken to the Best Buy mobile website. I was disappointed. This could have been much more viral if the content was better suited to the environment. I will give specific examples later.
Advertisers and brands who are early adopters at incorporating QR codes or other 2-D barcodes into their marketing strategy need to focus on CONTENT and CONNECTION. Users who engage with your brand via the mobile web are interested share-able, friend-able and valuable info (target rich info) about your brand. Make it stick!