QR Codes - Content is KING

It's easy to create a QR code. There are several code generators on the web where you can simply enter the text or link URL that you wish to code at it will automatically generate a QR code. Most of what is out there is emphasizing the code and not the CONTENT connected to it. The code is just a quicker way get people to your content. The questions remains, is your content formatted to suit the mobile user? Is it targeted and exclusive to the environment? These are questions that you have to ask when considering including QR codes and the mobile web into your marketing efforts. Focus BEYOND the CODE.