Canvas Magazine (www.thecanvasmag.com) is a print industry publication that supports print sales and marketing executives. In the June issue they dedicate the magazine to explaining QR codes and how they can be used to enhance print marketing efforts. Most of the ads within the magazine feature QR codes but not too many of those codes connected to "mobile" content. The codes were just a link to the company home page. It felt good flipping through the magazine and seeing QR codes galore. This is the way it SHOULD be.