Total fail. The QR resolves directly to a 30 second commercial. Warn me before you eat half my download quota!! Plus, it's using bit.ly for the redirect and you can see their hit stats here. http://bit.ly/PepDig+ About 2K hits per day. 300K since the start.
I agree with you about the content! A mobile landing page featuring additional content beyond the video would have been ideal. The scan numbers are big though. Shows that QR codes on beverage packaging can get nice engagement!