Saturday, February 13, 2010

South By Southwest Festival Using QR Codes!

South By Southwest (SXSW)2010 offers a unique experience of music, films and technology. The festival and conference runs March 12-21 on Austin, TX. This year SXSW is giving attendees an easier way to keep track of who they connect with at the shows. Each person will be given a badge with their photo along with a QR code. The QR code acting as a "follow me" button for smartphone users who scan the code with their phone. Once the QR code is scanned, it automatically stores the users information on their my. SXSW, a social site tied to the event. SXSW say's this should cut back on amount of paper waste left behind in the wake of event by eliminating business cards . Also, it's a more seamless way of making connections within a mass of people.

I am thrilled that SXSW decided to QR codes. We will be paying close attention any feedback attendees have regarding the new technology. QR codes have a variety of applications and this is just another example of that.

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