Window Signage Ideas For QR Codes

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Trakkin Launches Collaboration With VIBE Magazine on Tappinn

Trakkin is the newest way to stay fresh and up to date with the hottest trends in magazines. They also happen to be a Tappinn Concierge. The August/September 2011 issue of VIBE Magazine introduces the first ever interactactive trend issue of VIBE. The 5 page spread features 7 QR codes and exclusive mobile landing pages connecting readers to valuable trend information and trusted e-tailors to buy. Look for much more from Trakkin and Tappinn.

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The Red Square Stands Out In QR Codes

This picture was from an editorial post on CNN.com titled "Marketers Embrace QR Codes, for better or worse". The Tappinn trademark red square really stands on its own! The post was made it late March but the picture was down. I finally found it!

New Text Editor on Tappinn

Tappinn is excited to announce the new text editor. To add new text to your mobile page, click the "add new text" button under the text panel within your mobile page builder. You will see the text editor displayed below.

Insert the text you wish to add to your page. The editor is very similar to Microsoft Word so making different formatting changes like font size, font color and text alignment is simple.Once your text is formatted the way you would like, click the save icon in the left hand corner.
To edit text that has already been formatted and saved, either double click the preview or click "edit text." The text editor will display again. Make the necessary changes and click the save icon again.
See how easy it is to add, edit, and format text by viewing the video below.

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Macy's Amps Up Backstage Pass QR Codes

Macy's has released new mobile content with qr codes. It looks like they are taking "Backstage Pass" to the next level. Macy's is augmenting the retail shopping experience with exclusive and useful mobile web content and QR Codes. Check out the video below and info about Macy's original QR code campaign.

Mobile Tagging Site Features and Examples From Tappinn

Taco Bell Packaging with MTV QR Codes

Taco Bell has hooked up the MTV Video Music Awards and QR codes to deliver exclusive backstage mobile content on the side of their taco box packaging. Once the QR code in scanned users are taken to a mobile lading page with exclusive access to songs, wallpapers, performances and interviews from different artists. The awards air on August 28h giving Taco Bell plenty of time to promote their campaign and hopefully lignite ideas in the QR marketing community.


Teaming product packaging with context-aware mobile websites and QR codes is totally under exploited in advertising right now, especially collaborating with mobile music content. We are seeing some pretty far fetched applictations for QR codes, but packing isn't one of them, actually it's prime! It's great seeing a brand like Taco Bell collaborate with music through mobile and QR codes. I have visions of fashion brands following suit by connecting clothing packaging and tags with exclusive music downloads. I'll save that riff for another day. I'm still trying to digest the Taco Bell that I had to eat to get these images.